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It's the birth of identity economy and API economy. This is a short presentation explaining how traditional industries such as energy production, critical infrastructure and construction are affected by the digital economy. We'll cover a few basic aspects on how these traditional businesses face ever vigorous competition, and how they can transform their core product business towards service oriented business. Identity is an asset that is often neglected. See some basic explanations on how your company could benefit of actually knowing your customer, and creating new value added services to them, on a much more personal level. Furthermore we'll shed some light on how to make partnership management and projects a little easier to handle, while improving the responsiveness as well as security. Impossible you say? Not so, please read on!
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Digital identity and business transformation
From production and ”brick and mortar” business to service business with the help of digital identity
Eroding margins and desire to find new revenue streams
When things that are being built become commodities, their margins will fall and eventually might erode into nothingness Affects everything from tiny electronic components to
buildings Find differentiators that will put your products out of the
commodity area Commodization and growing competition will drive
business transformation The ease of switching e.g. energy companies
High volume business will move to a place where production is cheapest Phone production went from Finland to Eastern Europe
to China to Vietnam to ??? Production needs to specialize and differentiate
Digital identity helping turn product business into service business To serve your customer, you need to know your customer. Digital
identity can provide the crucial information needed to Offer something unique to the end customer Differentiator Personal touch Communities of end users Compliance with regulation
You always sell your products to someone who has a certain role This identity information is highly valuable for your business Determine if the customer is coming from the private or
business sector Find new ways to utilize this particular identity by e.g. utilizing
business customer role information and building business ecosystems
Create services around your products that utilize this information
Case example: Infrastructure / Utilities indusrty There are two distinct ways the digital identity can serve
companies that are producing energy (oil, gas, coal, green, nuclear etc), water, waste services. Collectively called critical infrastructure. Production Delivery
Production needs to run smoothly 24/7 for critical infrastructure Security concerns have become important as
production services are more connetected to the Internet
The end product cannot be distinguished from one vendor to another Value Added Services are the only way to sway the
customer
Case Example: Utilities production, electricity Previously isolated systems in energy production
are moving slowly to a more conntected mode, where actual devices used in energy production could theoretically be reachable from the Internet Production / plant networks will never be
connected to the Internet directly Access to the office network and therefore
SCADA systems controlling the production is however connected to the Internet to enable e.g. equipment vendor access for maintenance and support reasons
Through growing connectivity equipment vendors have realized that strong security and identity verification is required at the network edge Strong authentication and authorization for
vendors to access the required networks in the energy production facility
Case Example: Utilities Value Added Services, Electricity
Smart metering & remote reading is transforming how households and facilities are reporting their electricity consumption to the energy companies
People and facility owners want to access that information Occasionally or regularly To review consumption and possibly make changes in usage patterns
Intelligent services can be built around the knowledge how people use their electricity Advisory systems to help people use
energy responsibly and cost efficiently Legislation requires that the end users can
have access to the consumption information
Case Example: Utilities, Electricity
Digital identity plays a vital role in production, consumption and delivery
In production networks an intelliget extranet user identity management system can enable equipment vendors and other pertners in production to Manage the extranet identities Authorize proper personnel to access the critical systems
such as SCADA In delivery and usage, energy companies can utilize the digital
identities to Create 24/7 on-line services to buy / form electricity
contracts Review consuption numbers securely Report (if needed) the consumption numbers over the
Internet
Case Example: Construction
A very traditional ”brick & mortar” business needs to come to this millenium
Value added services to accompany building projects Not just after the project, but planned into the final
delivery from day 1 For the end customers occupying the final building
(commercial or residental) Subcontracting portals during development &
construction The handling of all the subcontractos in a
construction job is a huge task Automate and create extranet solutions where the
authorized contractors can do reporting, request resources, offer their services etc
Case Example: Value added services during construction
New customer acquisition through social networks
From day 1, when a customer deliveres the downpayment / contracts Give accurate and timely information to them
about the development through your services portal
Ease of mind to the customer and improved satisfaction
Offers that follow the development cycle, e.g. Different building materials can be ordered Fancier appliances, flooring etc can be
ordered when they are ready to be installed Digital identity as the enabler, as these are
considered agreements and might require non-repudiation (legally binding).
Case Example: Partner services during development For subcontractos and project management
Online portal to access relevant information such as building plans, material ordering, resources management, and reporting
Collaboration portal for all project participants
Reqruitment of new partners
Establishing a service network / portfolio for the eventual home owners
Requires proper digital identities, but most importantly proper authorization to guarantee that e.g. electricians are not accessing plumbing part etc
Services after completion of the construction and digital identity
Home automation and building automation is a fact Ventilation, heating, energy, water etc… Access to the home automation should be available to the resident / home
owner and the building managers Home automation portals for information and control
These require appropriate access privileges and digital identity is crucial
Authorization solutions for the end user through the net, available 24/7 Grant access (NFC locks) Temporary service contracts Access to apartment / building data including read-only and modify control Remote access for HVAC and other vendors for maintenance
Services portal for value added services and creating contracts between the home owner and the service providers Cleaning Maintenance Utilities Digital identity, preferably strong one, is needed and sometimes required
as these are legally binding agreements
HVAC and other building controls
Energy consumption and control
Individual home automation
Building Access Control
Value added services
through central portal
Renting services for
holiday apartments
Access control and
authorizations for apartments
Access to energy, water and electricity consumption
End user services Management & control
?
service lifecycle management launch new services or deploy new
authentication methods cut cost, improve efficiency through single sign-
on
better efficiency to register and manage new customers
authorization and mandates through a single solution bringing true role based access control to your services
self service and registration flows
UBISECURE SSO
UBISECURE CUSTOMERID
UBISECURE TRUST
confirm business agreements and transactions 24/7
use stronger identity only when necessary as a step up method
UBISECURE CONFIRM
connect external identities to build business ecosystems
deliver enhanced identity information through identity enrichment
enable the use of social identities in your business applications
www.ubisecure.com Copyright Ubisecure Solutions, Inc. All rights reserved. www.ubisecure.com © Copyright Ubisecure Solutions, Inc. All rights reserved.
THANK YOU!
Ubisecure Solutions, Inc.
www.ubisecure.com <firstname.lastname>@ubisecure.com
FINLAND: SWEDEN:Tekniikantie 14 WTC, Klarabergsviadukten 70, Box 70396 FIN-02150 Espoo S-10724 Stockholm
tel. +358-9-2517 7250fax +358-9-2517 7070
Registered in Espoo, Finlandreg. nr. FI1748721-4
Ubisecure paves the way for a smoother and safer Internet. Ubisecure software products enable new online business concepts and speed the growth of existing web-based operations by joining separate sites and services into larger trusted areas. The innovative products allow internet users to flexibly and securely move between online services – without encountering repeated login prompts. Ubisecure maintains an extensive network of partners that offer organizations advice, consulting and technical services; and provides high-level training in secure online business through the widely appreciated Ubisecure IAM Academy. Founded in 2002 in Finland, Ubisecure Solutions Inc. is a pioneering provider of standardized identity and access management solutions. For more information, please visit www.ubisecure.com.
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