Digital Design Fiction: Transmedia & Foresight

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  • #WF2015 Presentation July 25th, 2015

    www.themission.biz @themissionbiz trevor@themission.biz

    Trevor Haldenby of

    Digital Design Fiction Transmedia and Foresight

  • Trevor Haldenby @trevver

    CEO

    An adventure laboratory that helps businesses up their game

    when it comes to futures.

  • by Ray Kurzweil, Attribution 1.0 Generic (CC BY 1.0)

  • Jessicas five-year-old daughter Chan is in the other room, screaming in broken Mandarin at the Paint-Like-Me app on her tablet as it struggles to customize thousands of open-content art history lessons into one just right for her. NuLook picks up on the tantrum, briefly confused by the presence of another language, and instantly switches the interface on Jessicas phone into a swirl of Chinese characters. Jessica sighs. These new tools of design may be inclusive, but they can be frustrating as hell when your kid is a different kind of artistic genius (in a different language) every three months. And this is only the beginning. In an era of open- source education, Chans curricula and diploma are as likely to be influenced by her family members, future global competitors, and Global Happiness Index score as by grades on her final exams...

    Written ScenariosWhat might happen in the future?

  • Photo by pauliki (CC BY-NC-ND 3.0)

  • http://www.newmedici.com/2010/06/21/the-reboot-of-transmedia-content/

    Transmedia STORYTELLING

    http://www.newmedici.com/2010/06/21/the-reboot-of-transmedia-content/

  • Spreadability vs. DrillabilityContinuity vs. Multiplicity

    Immersion vs. Extractability

    WorldbuildingSeriality

    SubjectivityPerformance

    7 Core Concepts of Transmedia from Henry Jenkins

    http://henryjenkins.org/2009/12/the_revenge_of_the_origami_uni.html

    http://henryjenkins.org/2009/12/the_revenge_of_the_origami_uni.html

  • Operate at the scale of a WORLD, not a single narrative.

    Spread the Content ACROSS MEDIA ECOLOGIES.

    Engage AUDIENCES as CREATORSand CURATORS, not just Consumers.

    The 3 Design Rules of Transmedia Storytelling

  • Pervasive / Augmented / Alternate Reality Games

  • INSTITUTE at USC

    Transmediaworld building as

    essential 21st century design skill.

  • Build a FUTURE WORLD, not a written scenario.

    Breathe life into the SCENARIO across MEDIA.

    Engage STAKEHOLDERS as CREATORS and CURATORS, not just Clients.

    The 3 Design Rules of Transmedia Scenarios

  • A transmedia scenario exploring the future of lifestyle biotech.

  • CONTROL.TAKING CARE OF YOUFROM THE INSIDE OUT.

    LIFECHOICE

    CHANCECHANCE

    SHOULD BE ABOUT

  • The audiences we are telling stories to nowadays have a fundamentally different narrative education than we had, or the generations before us had.

    The interplay of digital media and theatre is simply a reflection of how our daily lives are changing.

    ROBERT LEPAGE

  • Say hello to the BRX Virus.

  • Visualization of Participant Network in the ByoLogyc Experience

  • FORMER 4CORP CEO DOROTHY DRUMMOND AND INTERIM CEO AMIR PATEL, IN HAPPIER TIMES. FILE PHOTO. !Respecting the Big Desk by Amir Patel !Most of you have never heard of me until recently, if at all. I am not one for seeking the limelight. Ive always worked better solo, with a cup of coffee and a quiet place to think and crunch numbers. But recently I was thrust onto the stage after the

    untimely departure of one of my most treasured colleagues and friend.

    Dot Drummond was a woman we all admired. Many wanted to emulate her, and spread her way of thinking. I may have been one of the very few who would say that that endeavour is both naive and foolish. Dot was a great Canadian Business News

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    *** !From: Interim CEO

    Amir Patel

    To: CFO, VP Finance, VP Marketing"

    Can I get an exact figure on how muc

    h were spending on the 4Ward progra

    m? Are we

    getting the best value for our dolla

    r?!

    !------------------

    ------------------------------------

    -----------!

    From: CFO To: Interim CEO, V

    P Finance, VP Marketing"

    Mrs. Drummond had set aside just und

    er $400k for this initiative. Weve

    spent

    about $100k so far.!

    !------------------

    ------------------------------------

    -----------!

    From: Interim CEO Amir Patel

    To: CFO, VP Finance, VP Marketing"

    Can we cut our losses? Thats $300k

    that we could be saving. Any

    stipulations about backing out of th

    e contract?!

    !------------------

    ------------------------------------

    -----------!

    From: VP Marketing

    To: Interim CEO, CFO, VP Finance"

    You dont want to do that, sir. You

    asked about the value for our

    dollar? It may not be as valuable to

    us as it is to the students but

    that doesnt mean we should just can

    cel the whole thing halfway

    through. That seems like a bigger wa

    ste of money to me.!

    ------------------

    ------------------------------------

    ----------!

    From VP Finance To: Interim CEO, C

    FO, VP Marketing"

    Shes right Mr. Patel it would be a

    bigger loss cutting the

    whole program. We have contractual o

    bligations to the school too

    that would end up costing us big tim

    e. Thats not to say we

    cant scale it back significantly. S

    asha, can we find the six

    most valuable students and continue

    a shortened, more intensive

    course for them? Like putting our mo

    ney on the right horses...!

    !------------------

    ------------------------------------

    -----

    From: VP Marketing

    To: Interim CEO, CFO, VP Finance!

    No. Were not going to write off nea

    rly the entire class

    just so a few can excel. They all ge

    t the same chance, fair

    and square. Dot would be ashamed tha

    t were even having

    this conversation.!

    !------------------

    -----------------------------------

    From: Interim CEO Amir Patel

    To: CFO, VP Finance, VP Marketing!

    I want a report on ways to shrink th

    e cost of this

    program. I dont want to spend any m

    ore than we

    already have until then.!

  • www.4Corp.ca

    http://www.4Corp.ca

  • Jumpalot Junkbot

    An arcade game set in a post-Singularity world by TMBs

    creative technologist David Fono.

  • Please contact us today to begin an exploration into

    your organizations future!

    Trevor Haldenby, President +1 416 317 7806

    trevor@themission.biz

    mailto:trevor@themission.biz