Developing a 360° Digital Strategy

@HamzaK

About Me

Inconvenient Truths

It is no longer acceptable for a brand to wait for the audience to visit

Brands must actively communicate to prosper

Positive engagement snowballs,arrogance creates stagnancy

Lazy marketing…

…Ain’t nobody got time for that!

What is strategy?

Strategy is a plan for obtaining a goal based on the information at hand

Goals need to be S.M.A.R.T.

Strategy is a plan for obtaining a goal based on the information at hand

Information at hand are the pieces of information related to the goal that help

inform the strategy

Information is gained by

For Example…

Sample Strategy

Four Core Stages to Building And Running A Digital Strategy

Planning

Creation

Actualisation

Evaluation

Digital strategy means something that will change my bottom line in 3-6 months.

Shiv Singh, PepsiCo

This is Social Media

Content Calendar

Cloud Computing

Project Management Suite

Inventory

Playbook

Channel Mix

Social Policy

Stay Abreast of Industry Trends

Measuring Social Media

Review

• No excuse for not developing digital strategy• Strategy: A plan for obtaining a goal based on the

information at hand• 4 core stages to building strategy: 1) Evaluation 2)

Planning 3) Actualisation 4) Creation• Digital strategy essentials: Content calendar, cloud

computing, project management suite, inventory, playbook, channel mix, social policy, education

Next Steps

1) Build An Ark

2) Listen & Compare

3) What’s The Point

4) Select Success Metrics

5) Analyze Your Audiences

6) How Will You Be Human?

7) What’s Your One Thing?

8) Create A Channel Plan

SomeTrends

Mobile Usage Increases

Big Data Becomes Easier To Manage

Social Media Personalizes Your Feeds

Personalization Becomes A Marketing Priority

Google+ Also Becomes A Priority

Can’t Ignore International And Niche Networks

Visual Marketing Grows

Real Time Marketing Over Campaigns

Marketers Consolidate Their Mix

Show Me The ROI

Content Marketing Remains The Focus

Look Out For Google Glass

SimpleImmediateSocialIntegratedPersonalized

Review

• Next steps: 1) Build an ark 2) Listen & compare 3) What’s the point 4) Measure success metrics 5) Analyze your audiences 6) How will you be human? 7) What’s your one thing 8) Create a channel plan

• Future of digital: Simple, immediate, social, integrated, personalized

In conclusion, when it comes to digital strategy, employ the boldness and improvisation of Gandalf. But temper

that with the meticulousness and caution of…

Thank You!@HamzaK