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Your brand as a leader needs to change over time as the value you deliver to your constituents changes. This requires understanding why you are a leader, what your strengths are, and developing them to deliver the needed value.
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Developing Your Leadership
Brand
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?BrandBrandBrandBrandBrandBrandBrand
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Strengths Behaviors Perceived Value
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Abraham Lincoln
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Jack Welch
CNBC
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Richard Branson
PHIL MCCARTEN / REUTERS
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Tony Hsieh
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To bring people together for a common purpose or goal
To be a driving force to improve the organization
To work with others to fulfill their potential
Not sure
Poll | Why are you a leader?
1
2
3
4
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Your Leadership Brand
Inspire…
Be Genuine…
Deliver…
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Leadership | Values
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Value CompetenciesWork through Others
• Communication• Delegation• Accountability
Value Competencies
• Manage through Managers
• Strategy
• Coaching / Development• Crucial Conversations• Difficult Decisions
Value CompetenciesOverall Business Strategy
• Vision• Strategic / Financial Decisions• Operating Mechanisms• Reflect / Analyze-------------------------------------• External Relationship
Leadership | Values Progression
Business Manager (President/CEO)
Managing Managers
Managing Individuals
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Defining Your Leadership Brand
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What does leadership mean to you?
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What are your strengths?
StrategicInnovative
IntegratorDecisiveInfluentialInspiring
Developer Coach
Adaptable
Learner
ResourcefulSupportiveCollaborative
CommunicatorPlanner Courageous
Driven
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What are your potential derailers?
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What are your values today?
What do they need to be based on leadership level model?
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What are your blind spots?
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(1) open/free (2) blind
(3) hidden (4) unknown
Johari | Window Model
unknown by selfknown by self
unknown by others
known by others
(ask)
(tell)self-disclosure/exposure shared
discov-ery
self-
disc
over
y
others’ observation
feed
back
sol
icita
tion
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100-75%
74-50%
49-25%
24-0%
Poll | How clear are you on what your strengths are?
1
2
3
4
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Current | Future
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What gaps need to be filled for future success?
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What is your plan to fill the gaps?
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What resources will you need?
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How will you measure progress?
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Your Brand | Company Brand
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Resources | Books & Articles
Leadership Brand: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value | Dave Ulrich and Norm Smallwood (2007)
Strengths Finder 2.0 | Tom Rath (2007)
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Resources | Assessments
Strengths Finder
Hogan Leadership Assessment
360 Assessments
Johari Window
