Business Has Only Two Functions “Innovation and Marketing”

Fawcett Group will help you with both…!

- Peter Drucker

Brand Strategy

Your Brand is, quite literally, the complete experience that your prospects and customers have with your business.

Your brand lives in every phone call, presentation, service call, and by everyone you employ. It's what you stand for, the promises you make, and your personality.

Develop Your Brand Architecture

Brands that tap into our emotions are far more powerful than brands that don’t. Connecting with human emotions is an inexact science at best---it’s more an art, and it’s the main thrust of consumer marketing. Business brands can stimulate the human mind and emotions in

the same manner as consumer brands. You will accomplish this only by developing your brand strategy around the emotional benefits from client view of using Your Products and Services.

 

Develop Your Brand Architecture

In this project - we’ll List the features and benefits of your products and services

A feature is an element of what something does or is and It’s usually a noun. For example; car features may include a ski rack and upgraded stereo system. Benefits

are positive results that each feature delivers.

1. Determine which benefits are most important to each of your customer segments

2. Identify which benefits are emotional – the most powerful brand strategies tap into emotions.

3. Look at each emotional benefit and drill down to what your brand should truly mean to each customer type and each segment.

Develop Your Brand Architecture

When to Address After confirming your value proposition and selected brand theme

Where to Use the Results Your brand architecture will define the structure for your brand strategy

Why it’s Important Tapping into human emotions is powerful, even with business brands. If your brand is able to do it, you will have a significant advantage over your competitors that don’t.

Develop Your Brand Architecture

What Builds Upon it Your final brand strategy

DeliverableWe’ll define your brand architecture

Next StepsDefine your brand strategy

Steps to Define Your Brand Identity

1 - Audit Your Current Brand2 - Choose Your Brand Type3 - Confirm Your Value Proposition4 - Develop Your Brand Architecture5 - Define Your Brand Strategy << Next Step6 - Develop Your Brand Story

7 - Define Your Brand Visual Requirements

8 - Develop Your Brand Operational Requirements

Are You ready..?

Let’s get started…!

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