Designing identities

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The way we are making and selling design is becoming generic and confusing. One of the challenges is that design, as creativity, is described as a product, an end goal. When the fact is that neither design nor creativity is a result, it’s a description of how we get there, not what we will end up with.

Text of Designing identities

  • http://boingboing.net/features/morerock.htmlhttp://boingboing.net/features/morerock.html
  • http://popsop.com/author/helgetennohttp://popsop.com/author/helgetennohttp://www.flickr.com/photos/everythingnewisdangerous/http://www.flickr.com/photos/everythingnewisdangerous/