design as a

nounverb

design as style + some usability

design is not so small

design as:a way of thinking, an approach

to solving problems

reduce water botter consumption in US. manage e-waste and discarded electronics to save the world. improve sanitation in low income areas. increase the number of registered bone marrow donors. bet-ter connect food production and consumption. de-sign an accessible election experience. improve re-cruitment of potential participants in clinical trials at U-M. increase availability of affordable learning tools and services for students in the developing world. create a multimodal system of transporta-tion in major cities. restore vibrancy in cities and re-gions facing economic decline (detroit). design an ideal home for soldiers injured in the field. redesign-ing the patient experience in hospitals. create envi-ronments where students can explore, understand and add their unique voice to the world. create em-ployment in areas that have high unemployment

design is much bigger than just style

Source: Institute of Design at Stanford

design thinking aims to bring people, business & technology to-gether in meaningful ways

innovation?

Source: Institute of Design at Stanford

design thinking aims to bring people, business & technology to-gether in meaningful ways

EDHARMONIOUSLY

SOLUTION

design thinking starts with users

design thinking starts with userspeople

“If I had asked people what they wanted, they would have said faster horses.”

- Henry Ford

empathy

empathycreate

find inspiration at the edges, embrace diversity

tell good stories

define the problemre

redesign UMClinicalStudies.orgrethink recruitment at U-M

everything

especially long held beliefs & assumptions

Source: ThinkBig Lab

prototype to think, prototype to test

embrace failure, make good mistakes

design experiences

design experiences

buy ticket get to the airport

check in get through security

get to your gate

check in again

fly

Source: Institute of Design at Stanford

Source: Institute of Design at Stanford

multi-disciplinary teams to inter-disciplinary teams to

anti-disciplinary teams

crazy -> radical (sometimes)

design is

making sense of things