Design for corporate transformation

Design for corporate transformation

Disruptors are setting a new level of expectation

the vast majority of the market is not made by early adopters

Market segments

LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS

Players on the market



Value per customer


Business strategy

Disrupt existing markets

Build exponential organizations

Try to transform their business

Try to survive


Business strategy

Build exponential organizations

Try to transform their business

Try to survive

Disrupt existing markets

The business transformation

implement leaders models

reshape the internal service & org. model

use technology to empower workforce

the transformation challenge

convert into exponential

Future marketHuman expectations

Technological opportunities

Business transformation

Past Now Soon Tomorrow Future

ARTIFICIAL INTELLIGENCE

WEB

MOBILE

SMAC

ROBOTICS

Future marketHuman expectations

Technological opportunities

Business transformation

Opportunity space

ARTIFICIAL INTELLIGENCE

WEB

MOBILE

SMAC

ROBOTICS

HOW TO MOVE IN THIS SPACE

we need to design for this opportunity space

HUMAN EXPERIENCE

PRODUCTS & SERVICES

PLATFORMS

PROCESSES & ORGANIZATION

TOOLS

HUMAN EXPERIENCE

TRASFORMING

from human to human by technology

service / strategic design

product / system design

design / experience research

business design

Transformational Thinking

3 principles to approach the transformation challenge

1. OBSESSION

Enhance the human experience making technology a partner

2. NO LIMITS (NO COMFORT ZONE)

Co-design new service models across all silos and channels

3. EXPERIMENTATION

Prototype, pivot, and scale new phygital technologies in an iterative and unprecedented way

A VISION ON THE FUTURE VALUE

build a future where people live experiences over their expectations

Thank you

@lucamascaro www.sketchin.ch

http://www.sketchin.ch