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Enterprise App Stores are getting high visibility. We now have Apple's Volume Purchase Plan (VPP) for business, Verizon's Enterprise App Store, and Cisco's AppHQ enterprise Android app store to name a few. If you are a business using (or planning to use) custom mobile applications and deploy them on smartphones and tablets of your choice, you need to understand your options. Learn more about: * Public app store solutions from Apple, Verizon, Google and Cisco and how they impact your business and employees * Apple's VPP and B2B App Store program and how it can be used by developers, admins and iPhone and iPad end users * Options to create a custom "Enterprise App Catalog" for your company using a SaaS (software as a service) solution * Best practices for creating in-house enterprise apps to ensure that only authorized users can install and run apps * Protecting sensitive data and securely provisioning, configuring and managing apps in a "Bring Your Own Device" world
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© Apperian, Inc. 2010. All Rights Reserved.!
Demystifying the Mobile Enterprise App Store
Cimarron Buser!!VP, Product Marketing !!Apperian, Inc.
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Today’s Webinar
Twitter: #EntAppStore
Direct Messages: “Chat Box” in Webinar Session
Q&A At the End of the Presentation
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Corporate In-House Mobile Apps
R U Ready?
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Poll Question
Are you creating in-house mobile apps today?
53% of you have already started!
Are you creating "in house" mobile apps today? No - Not yet 33% No - But planning to soon 14% Yes - Starting to develop now 17% Yes - Have built and deployed app(s) 36%
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App Stores Galore
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App Stores, Marketplaces, and Worlds
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Private Application Store for Business
AppHQ Cius
Appstore for Android!
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Apple’s App Store – First and Biggest
Consumer app focus Over 425,000 mobile apps Only authorized location for
public iOS apps iTunes account
authenticated and billed Apps and updates optional
Apple App Store
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Public Stores by Platform, Device, and Carrier
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Application Store Type Description
Apple App Store iOS Platform Consumer focus – Largest, most successful iPhone and iPad fueling growth Apple trademarked “App Store” (contested)
Blackberry App World RIM Platform RIM device focused, 2nd largest in revenue
Nokia Ovi Store Nokia Platform Nokia feature phone apps
Google Android Market Android Platform The “Official” store for Android devices
Amazon Appstore for Android
Android Platform Amazon leveraging one-click purchase, customer database
Windows 8 App Store Win8 Platform Only place for Metro Apps; will replace Marketplace Support both tablet and desktop
Cisco AppHQ Cius Single Device AppHQ Manager for Cisco Cius devices
Verizon Private Application Store for Business
Single Carrier Enterprise customer focused libraries
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Public Store Trends
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Market Size and Composition $15B in 2011 Apple 9 out of every 10 downloads
Apple Rules the Roost Consumer app focused Revenue split 70/30 (model) “VPP” Program provides bulk purchase model
Google Android stores growing fast Big players: Google, Amazon Niche players: Single device or carrier Others: PocketGear, Getjar, … you name it …
Others RIM, Nokia, Microsoft … not much traction
Current Situation for Public Stores
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Volume Purchase Program (VPP)
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Apple VPP Overview
Apperian, Inc. - Proprietary and Confidential 11!
A Method to Bulk Purchase apps
1. Companies can find, buy and distribute iTunes apps
2. Companies can buy and distribute Custom B2B Apps
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Case Study for VPP: Large Corporation
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• Allows employees to install branded App Catalog for access to apps
• Uses Microsoft Exchange / Active Directory for security policy and basic device management
App self-serve model for employee empowerment
• Employees purchase own devices (BYOD)
• Employees choose own applications to use
Today
• VPP solution to support bulk distribution of apps Desire
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VPP & Custom B2B Apps
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• Developer sets price (minimum $9.99 per user per app)
• Company provide developer with VPP email address
• Developer submits app to iTunes Connect (for VPP)
• Developer sets up test data for Apple to use
• Apple reviews app or new versions, then approves
• Apple notifies developer of approval
• Company purchase the custom B2B app at VPP website
Custom B2B Apps Overview
• VPP: new method for companies to distribute non-App Store apps
• Companies connect with a developer and agree on a price
• Companies determine best method to distribute app
VPP Method
• Company obtains iOS Developer Enterprise Program license • Company obtains app from developer (unsigned) • Company signs app with IDEP credentials & distributes
IDEP Method
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Apple VPP Overview
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Need: Mobile Application Management
• Centrally manage and report on VPP codes • Target specific users or departments • Support corporate and individually owned devices • Support all types of iPhone and iPad users
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Mobile Application Management
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The Challenge: Mobile Computing for Business
Consumerization of IT
Single personal/work device
Increased mobility
Why can’t you make business apps like this?
Users IT
Need a solution now!
Security is still #1
Have to mobilize workforce
How do I deploy and
manage Apps?
Dev
Need App “starter kit”
Minimal IT Apple or Android experience
Smartphone SDKs not built for enterprise
Where do I start?
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The Solution: Mobile Application Management!
Private, branded App Catalog
Enterprise
Secure, private catalog
Enterprise licensed
Multi-platform
Multi-app install
Self-service or IT Push
Identity-based provisioning
Reporting/Analytics
Apperian, Inc. - Proprietary and Confidential
Enterprise App Services Environment
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Apperian’s Support for VPP!
Apperian, Inc. - Proprietary and Confidential 18!
VPP App Support
Administrators upload VPP Spreadsheet
VPP Apps can be assigned by Group
System manages VPP Code redemption by User
All licenses provided on “as needed” basis
Reporting/Analytics
Full reporting on VPP Code usage by App and User
Inventory Alert: Low Watermark generates alert
End-User Experience
Full app information
“REDEEM” button
Private, branded App Catalog
Enterprise
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Adding VPP Apps!
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Import of VPP���
spreadsheet
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Reporting on VPP Apps!
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Contact & Resources
21!Apperian, Inc. - Proprietary and Confidential
Contact:
Web: http://www.apperian.com Blog: http://blog.apperian.com Twitter: @apperian Phone: (800) 862-0511 Contact: http://www.apperian.com/contact
Resources
Mobile Application Management: http://www.apperian.com/products
Apple VPP Volume Purchase Program Guide: http://www.apperian.com/technote/apple_vpp_volume_purchase_program_guide
