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Friending Over 50
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Friending Over 50 5 truths about marke.ng to baby boomers with social media
Debbie Weil -‐ Friending Over 50 ©2011
D e b b i e W e i l
Why should businesses care about social
media?
Debbie Weil -‐ Friending Over 50 ©2011
Your brand is what people say about you when you’re
out of the room. -‐ Jeff Bezos, Amazon.com
Great Truth
Baby boomers love social media.
Debbie Weil -‐ Friending Over 50 ©2011
“Older people don’t use the Internet much differently except they use longer sentences and spell things properly.”
Great Truth
Baby boomers and Aussies
love social media.
Debbie Weil -‐ Friending Over 50 ©2011
Courtesy Brio Group h?p://www.slideshare.net/briogroup/social-‐media-‐for-‐business-‐7974830 Debbie Weil -‐ Friending Over 50 ©2011
Courtesy Brio Group h?p://www.slideshare.net/briogroup/social-‐media-‐for-‐business-‐7974830 Debbie Weil -‐ Friending Over 50 ©2011
- More than 25% of Australian businesses are on Facebook
- 17 percent are on Twitter - 10 percent are on YouTube
Source: May 2011 study by Nielsen and Community Engine
Debbie Weil -‐ Friending Over 50 ©2011
BEST CUSTOMER
BABY BOOMER
“They (baby boomers) are the ideal consumer. They have money, they consume loads of media and they remain optimistic.”
New York Times, May 14, 2011 “In Shi(, Ads Try to En3ce Over-‐55 Set”
U.S. baby ���boomers will
spend ���$2 trillion annually
50 is the new 50
Debbie Weil -‐ Friending Over 50 ©2011
Great Truth
It’s not about “financial services.”
Debbie Weil -‐ Friending Over 50 ©2011
The Hartford Financial Services Listening to customers and inspiring
Added Notes to this page
Ma?, make 2nd wipe down the Facebook page – NOT back to the Twi?er page – can’t figure out how to do this
Corporate ���sponsor U.S. Paralympics
Wells Fargo Pioneer in use of social media
Debbie Weil -‐ Friending Over 50 ©2011
Ma?, HELP! I don’t want to click more than 2 [mes AFTER I click onto the Wells Fargo case study slide(s). I’ve tried to fix this but in the process have messed up the anima[on. So I want it like this. I’m showing you what I want to see, by using three slides. You collapse it into two slides and fix the anima[on. On 1st click (i.e. from previous slide), the WF flash mob video shows up (it’s just a screen shot – I won’t play it), along with the brown circle that says WF has 8 blogs AND the “find us on Facebook” circle.
Wells Fargo has 8 blogs
Wells Fargo Blog strategy is to listen to customers
Debbie Weil -‐ Friending Over 50 ©2011
“Merger with Wachovia”���
blog
“Guided by ���History”���
blog
Great Truth
You gotta surprise and delight.
Debbie Weil -‐ Friending Over 50 ©2011
Tweetdeck blogs
Flickr
MySpace
YouTube
email mobile apps
YOUR CUSTOMER
Living Social Deals you can’t resist
Added Notes to this page
Pay $1.00 ���and get ���
$100 cash ���back
Great Truth
Every one of you is a storyteller.
Debbie Weil -‐ Friending Over 50 ©2011
Photo by Delta Airlines passenger Stefanie Gordon.
Space Shuttle Endeavor blasts through the clouds. Photo snapped with an iPhone.
Debbie Weil -‐ Friending Over 50 ©2011
Make meaning… make the world a beHer place. -‐ Guy Kawasaki
Great Truth
Sweet spot is where you make meaning.
Debbie Weil -‐ Friending Over 50 ©2011
sweet spot
SWEET SPOT -‐ Surprise -‐ Woo (to be wooed) -‐ Easy to see value -‐ Easy to engage with you -‐ Timely and topical
Debbie Weil -‐ Friending Over 50 ©2011
Social media is changing the world. -‐ Debbie Weil
SPEAKER
Named one of the Most Influen[al Women in Technology in 2010, Debbie Weil is an author, speaker, and corporate social media consultant based in Washington DC. EMAIL: [email protected] MOBILE: 202.255.1467 WEBSITE: www.debbieweil.com TWITTER: @debbieweil
Debbie Weil -‐ Friending Over 50 ©2011
RESOURCES Blogs For case studies on how to use social media: ���Mashable www.mashable.com Problogger www.problogger.net CopyBlogger www.copyblogger.com���Seth Godin http://sethgodin.typepad.com
Books New Rules of Marketing and PR ���by David Meerman Scott (2nd ed.) Measure What Matters by Katie Delahaye Paine Poke the Box by Seth Godin The Corporate Blogging Book updated edition���by Debbie Weil (Amazon Kindle)
