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Dabur Company

Dabur company ppt MBA MARKETING

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Dabur company ppt @ bec bagalkot mba BY BABASAB PATIL

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Page 1: Dabur company  ppt  MBA MARKETING

Dabur Company

Page 2: Dabur company  ppt  MBA MARKETING

Dabur Company

Presented By BABASAB PATIL

Page 3: Dabur company  ppt  MBA MARKETING

DABUR HLL(Hindustan Uniliver Limited)

P&G(Proctle &Gamble)

INDUSTRY COMPETITORS

Page 4: Dabur company  ppt  MBA MARKETING

DABUR BRANDS

OTHER COMPETITIVE BRANDS

ORAL CAREDabur red tooth paste

Pepsodent,Close up

BRAND COMPETITORS

Page 5: Dabur company  ppt  MBA MARKETING

DABUR BRANDS

OTHER COMPETITIVE BRANDS

HAIR CAREVatika Enriched Coconut OilVatika Black Shine ShampooVatika Dandruff Control.

Sunsilk, Pantene, Clinic Plus.Head and Shoulders.

BRAND COMPETITORS

Page 6: Dabur company  ppt  MBA MARKETING

DABUR BRANDS

OTHER COMPETITIVE BRANDS

SKIN CAREDabur Uveda Fairness Cream

Fair and Lovely Fairness Cream.

BRAND COMPETITORS

Page 7: Dabur company  ppt  MBA MARKETING

DABUR BRANDS

OTHER COMPETITIVE BRANDS

FOOD CAREReal Nature Fresh Real Active Juice

Kissan Fruit JuiceTajmahal tea, Broke Bond tea,BRU-Coffee.

BRAND COMPETITORS

Page 8: Dabur company  ppt  MBA MARKETING

DABUR BRANDS

OTHER COMPETITIVE BRANDS

HOME CAREDazzl.Odonil air fresher.

Domex, Cif, Mr-CleanFebreze.

BRAND COMPETITORS

Page 9: Dabur company  ppt  MBA MARKETING

COMPETITORS OBJECTIVES

Ensure safety of its products and operations for the environment by using standards of environmental safety, which are scientifically sustainable and commonly acceptable.

· Develop, introduce company to meet the company standards as well as statutory requirements for environment. Verify compliance with these standards through regular auditing.

· Assess environmental impact of all its activities and set annual improvement objectives and targets and review these to ensure that these are being met at the individual unit and corporate levels.· Reduce Waste, conserve Energy and explore opportunities for reuse and recycle.

HUL(Hindustan Unilever Limited)

Page 10: Dabur company  ppt  MBA MARKETING

COMPETITORS OBJECTIVES

· Involve all employees in the implementation of this Policy and provide appropriate training. Provide for dissemination of information to employees on environmental objectives and performance through suitable communication networks.

· Encourage suppliers and co-packers to develop and employ environmentally superior processes and ingredients and co-operate with other members of the supply chain to improve overall environmental performance.

· Work in partnership with external bodies and Government agencies to promote environmental care, increase understanding of environmental issues and disseminate good practice.

 

Page 11: Dabur company  ppt  MBA MARKETING

COMPETITORS OBJECTIVESP&G([Proctle and Gamble)ObjectivesIntegrety They always try to do the right things.they are honest and straight

forward with each other. They operate within the spirit of law and uphold the values and

principles of P&G every action and decisionLeadership They all are leaders in area of responsibility. They have a clear vision. They focus their resources to achive leadership objectives and

strategiesOwnership They all act like owners treating the companies assets as their own & behaving with the companies longterm succcess in mind.

Page 12: Dabur company  ppt  MBA MARKETING

COMPETITORS OBJECTIVESPassion for Winning They are determined to be the best at doing what matters most. They have a compelling desire to improve and to win in the

marketplace.Trust They respect P&G colleagues, customers and consumers. They have confidence in each other's capabilities and

intentions. They believe that people work best when there is a foundation

of trust. Innovation They place great value on new consumer innovations.

Page 13: Dabur company  ppt  MBA MARKETING

Competitor strengths and weakness

HUL(Hindustan Unilever Limited)Strengths HUL’s distribution n/w is covering over

3400 distributors & 16 million outlets. This helps them to maintain heavy volumes.

HUL has been continuously able to grow at a rate more than growth rate for FMCG sector.

Page 14: Dabur company  ppt  MBA MARKETING

CONTD…..

Weakness HUL’s market dominance, originating

from its extensive rich and strong brand presence , allowed it to raise the prices even as raw materials were getting cheaper.

They are trying to cut down their cost in order to protect their volumes.

Page 15: Dabur company  ppt  MBA MARKETING

CONTD…..P&G([Proctle and Gamble)Strengths  Leading Market Position

Diversified and innovative product Portfolio

Strong Finances in past years     

SWOT analysis-Weaknesses  Quality control Problem   Decreased Revenues in their Northeast Asian Market

 

Page 16: Dabur company  ppt  MBA MARKETING

Decide whom to attack & whom to avoid (S-Strong-Weak-Closed-Distant-Good-Bad)

Justisification: As reference to brand competitors for most of the dabur brand they are providing substitutes with equal features, so, thatwise HUF are strong, close & good competitors for Dabur.

Competitor S

W C

D G B

Attack Avoid

HUL √ -

- - - - √ -

Page 17: Dabur company  ppt  MBA MARKETING

Competitor S W C D G B Attack Avoid

P & G -

√ - - - - - √

Justification:

As considering P & G brands in Indian market there are only few brands are there which competes with dabur brands So,we assume that P & G weak, distant & good competitors.

Page 18: Dabur company  ppt  MBA MARKETING

PRODUCT PRICE PLACE OR DISTRIBUTION CHANNEL

PROMOTION

1.Dabur minimum price a) Candy

0.50 paisa Consumer

Retailer

Wholesaler

Manufacturer

TV commercials Newspapers POP Display Wall Painting Video Vans Sales Proportions

b)Chawanprash Rs.695 (with shipping) Retailers

Agents

Wholesaler

Manufacturer

TV commercials Newspapers POP Display Wall Painting Video Vans Sales Proportions

Four P’s of Dabur

Page 19: Dabur company  ppt  MBA MARKETING

Market Share of Dabur