1 Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent.

Confidential  –  Chaordix.  Do  not  distribute  without  wri6en  Chaordix  consent.  

Curating  a  Crowd  for  Market  Insight,  Brand  Development  and  Innovation — Shelley  Kuipers,  Founder  &  CEO

2 Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent.

Our  Experience

“New  market  winners  will  synthesize  chaos  and  order.”

Chaordix  [kay-­‐‑or-­‐‑dix]  is  the  global  standard  in  crowdsourced  

market  intelligence.

–  Dee  Hock,  VISA®  credit  card  founder,  and  author  of  the  book: One  from  Many,  VISA®  and  the  Rise  of  the  Chaordic  Organization

3 Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent.

Beyond  Idea  Contests:  Iterative  Distillation  of  People  &  Insights  from  the  Crowd

THE  CROWD   BRAND  &  IDEA  GROUPS LEADERS  &  PROSUMERS

Beyond  Idea  Contests

FACEBOOK  FANS BRAND  LOYALTY  GROUPS EMPLOYEE  EXPERTS  &  BRAND  PROSUMERS  CO-­‐CREATION E.G.

4 Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent.

Use  Cases

Team  Insights

Social  Innovation

Product  Innovation

Brand  Activation

Global  Adoption  of  Crowdsourcing    Rapidly  Expanding

5 Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent.

Case  Study:  Product  Innovation

A  targeted  community  of  high-­‐‑value  Omni  customers  providing  actionable,  scalable  insights  for  product  innovation  

PRODUCT  INNOVATION  

6 Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent.

Case  Study:  Brand  Activation

A  large,  passionate  group  of  brand  loyalists  engaged  and  activated  in  pursuit  of  market  share  expansion

BRAND  ACTIVATION  

7 Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent.

Case  Study:  Team  Insights

A  broad  cross-­‐‑section  of  KPMG  UK  employees  providing  insights  on  the  future  of  their  business  and  culture

TEAM  INSIGHTS  

8 Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent.

Case  Study:  Social  Innovation

A  diverse,  global  group  of  college  students  crafting  innovative  technological  solutions  to  combat  modern  human  slavery  across  the  developing  world

SOCIAL  INNOVATION  

9 Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent.

The  Future  of  Crowdsourcing

The  Future  of  Crowdsourcing:

→ Predictive  market  insights

→ De-­‐‑risked  product  introduction  path → Engage  hard-­‐‑to-­‐‑reach  influencers,  taste-­‐‑makers  in  innovation → Reach  emerging  markets  with  scalable,  multilingual,  mobile  research  process

→ Enterprise  integration  with  PLM  &  back  office

→ Increased  customer  and  employee  loyalty  and  retention  through  brand  participation    …

10 Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent. 10

Participation  is  the  new  brand.™