Embed Size (px)
DESCRIPTION
A presentation about what crowdfunding is, why you should use it and 8 advice on how to do it. 18 February 2011 By:larm, Oslo, Norway
Citation preview
CROWD FUNDING– finance your project by engaging your fans
By:larm, Oslo. 18 February 2011
Martin Thörnkvist, @thornkvist
AgendaWhat is crowdfunding?Why should we care?Advice on how to do itGood examples
DefinitionCrowdsourcing
Crowdsourcing
”model for distributed
problem solving”
creation, voting, wisdom, funding
”cooperation by a group of people to montery support a
project”Crowdfunding
Why?Part of your business model
Jill Sobule
$100 - Copper Level:T-shirt saying you're a
junior executive producer on the album.
$500 - Gold Level: This is where it gets good!
At the end of my CD, I'll do a fun instrumental track where I'll mention your
name
$10 000 - Weapons-Grade Plutonium Level: You get to come and sing on my
CD. Don't worry if you can't sing - we can fix that on our
end.
89 000 dollar53 days
638 people
Platformsto launch your project
1. How much money2. How many days
3. What the rewards are4. A selling text
to launch your project1. How much money2. How many days
3. What the rewards are4. A selling text
kickstarter.com
indiegogo.comto launch your project
1. How much money2. How many days
3. What the rewards are4. A selling text
to launch your project1. How much money2. How many days
3. What the rewards are4. A selling text
fundedbyme.com
8 advicefor a successful crowdfunding project
Good ideaAs always
Emphasize yourselfPeople like people
Tell your storyCreate bond and understanding
Spend time on a videoStraight to people’s heart
SpecifyMake your world easy to understand
Creative rewards”(no art critics please)”
Don’t leave any money on the table
$100 adds most
Create a modular story
30 % = tipping point
Don’t forget to spread the word
15% on Kickstarter doesn’t earn a dollar
1. Recruit ambassadors2. Plant your idea
3. Bloggers are your best friends 4. Spread to thousand networkds
Any interest?The numbers
Kickstarter 2010:3900 successful projects
386 373 pledges27,638,318 dollars
=Summary
Not just sellingCreate engagemang
Be creative all the way
www.mediaevolution.se@thornkvist
