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This is a presentation to a major corporate about using creative thinking in their business.
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'MORE&THAN&RIGOUR,&MANAGEMENT&DISCIPLINE,&INTEGRITY&OR&EVEN&VISION&6&SUCCESSFULLY&NAVIGATING&AN&INCREASINGLY&COMPLEX&WORLD&
WILL&REQUIRE&CREATIVITY.'
Key&Finding,&2010&IBM&Survey&Of&1500&CEOs
45% in A/NZ
'CREATIVITY&IS&ONE&OF&THE&LAST&REMAINING&LEGAL&
WAYS&OF&GAINING&AN&UNFAIR&ADVANTAGE&
OVER&THE&COMPETITION.'
&&&&&&&&&&&&&&&&&&&&ED&MCCABE
Act 1. We have a dilemma, we need to change.We’ll do what we already know.We’ll do what we did last time.
It’s not working.
Act 2. We need to interrupt the pattern.We need some new thinking.
Critical + Creative Thinking Tools
Act 3. Idea into innovation.Approvals + implementation strategies.
Making it happen.
Act 2. We need to interrupt the pattern.We need some new thinking.
Critical + Creative Thinking Tools
LEFT&BRAIN,&LOGICAL,&CRITICAL&THINKING&IS&ESSENTIAL.&
(IT'S&'IN&THE&BOX'&THINKING...)&
THE&LEFT&BRAIN&IS&ABOUT:
WORDSNUMBERSLOGICAL&THINKINGSEQUENCESRATIONAL&THINKINGANALYSINGBEING&OBJECTIVELOOKING&AT&PARTS
Convergent&Thinking
Many&Facts,&One&Right&Answer
FOR&21ST&CENTURY&SUCCESS&YOU&ALSO&NEED&RIGHT&BRAIN,&CREATIVE,&BIG&PICTURE&THINKING.&
(THAT'S&THE&'OUT&OF&THE&BOX'&BIT...)&
THE&RIGHT&BRAIN&IS&ABOUT:
RHYTHM&&&&&&&&&SPATIAL&THINKING&&&&&&&&&&&&&&
IMAGINATION&&&&&&&&SYNTHESISING&&&&&&&&&&&&&&&&&&&&
DAYDREAMING&&&&INTUITION&&&&&&
HOLISTIC&THINKING&&&&&&&&PICTURES
&&&&BEING&SUBJECTIVE&&&&&&&COLOUR
&&&&&&&&&&&LOOKING&AT&THE&WHOLE
Divergent&Thinking
One&Stimulus,&Many&Responses
JUICY&THINKING&
IS&ABOUT&USING&YOUR&WHOLE&BRAIN,&NOT&JUST&ONE&SIDE&OR&THE&OTHER...
make CONNECTIONSCHALLENGE yourselfCULTIVATE ideas
be CURIOUS
&&&be##&CURIOUSHABIT&1:
ASK&&&&QUESTIONS&&be&curious:&
WHAT
IS.
THAT?
PLAYbe&curious:&
PLAY
SUSPENDJUDGEMENT
be&curious:
ACCEPT&STIMULI
HABIT&2:&&&&&&&&&&&&&&&&&&&&&&&&&&make&CONNECTIONS
TALK&&TO&
PEOPLE&IN&&&###
DIFFERENT#FIELDS#
make&connections:
TRY&&
SOMETHING&&
NEWmake connections:
make&connections:
STEP&SIDEWAYS&+SEE&ANOTHER&ANGLE
make&connections:
USINGVISUALS
MIND MAPPING
©Tony Buzan
&&&&&&&&&&&&&&&&CHALLENGE&
&&&&&&&&&&&&&&&&&yourself
HABIT&3:
challenge&yourself:&
TAKE&RISKS
ACCEPT&FAILURES
challenge&yourself:&
QUESTION&ASSUMPTIONS
challenge yourself:
The Magic of 3
DREAMERREALIST
CRITIC
&&CULTIVATE&
#your#ideas
HABIT 4:
MAP#THE#CUSTOMER&EXPERIENCE
JOURNEY#
LAOGS
BRAINSTORMING(WITH#A#TWIST...)
SCAMPER
©Bob Eberle, cited by Mind Tools Limited
6
BUILDING BRIDGES
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