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share, reuse, and remix— legally
sf, nonprofit, small, 4.5yearsold, freelicenses, freetools,
scientists, artists, authors, educators, business, bloggers,
vloggers,lawyers, writers, developers,
business, commerce
If you want to...
content, then you need to ASK!
Copy/Distribute Publicly Perform Publicly Display Build Upon Digitally Distribute
CC provides free licenses for content (creative works).
Pre-digital copying and sharing
Permissions Culturevs.
Participatory Culture
Restrictionsvs.
Freedoms
All Rights Reserved.
No Rights Reserved.
Some Rights Reserved.
http://creativecommons.org/license/by/3.0
Unless otherwise noted, this work is licensed under a CC
Attribution 3.0 unported license.
~200-300 million pieces of CC licensed content on the web
http://en.wikipedia.org/wiki/Transaction_cost
Creative Commons lowers the transaction cost associated with
reuse of creative works (content)...
Creative Commons has empowered the Sharing
Economy to flourish.
MisconceptionCreative Commons licensing
is not for business.
Sharing Economy Stereotypes sharing,
notforprofit, illegal, free, small, limited, confusing, immature,
unstable, risky, local, grassroots, custom, tshirt, jeans
Reality.
Sharing is cultural status quo.
Commercial Economy Stereotypes expensive,
forprofit, distant, corporate, evil, unfriendly, complex, establishment, suit, tie,
jetsetting, bigbusiness, faceless
Reality.
Transactions have a cost.
How may sharing be sustainable?
How may commerce be more human?
How can CC bridgethe sharing and
commercial economies?
CC+ is a human, legal and technical solution to bridge the sharing and commercial
economies.
CC has solved the legal part(with primary 6 CC licenses).
CC has structured the social and technical part.
LEGAL FACTCC public licenses are not exclusive.
morePermissions
Commercial licensing(Magnatune, PumpAudio, Scoopt)
Revenue sharing(Blip.tv, Revver)
Social media advertising(make commercial use,
but give me a cut)
Media Hosting, Content Registries &
Free Market Interoperability
Raise the level ofwater for all boats.
Technical
CC link + morePermissions link
Metadata “hooks”
cc:morePermissions
cc:attributionURL
cc:attributionName
<span xmlns:cc="http://creativecommons.org/ns#" xmlns:dc="http://purl.org/dc/elements/1.1/">
<span rel="dc:type" href="http://purl.org/dc/dcmitype/Text" property="dc:title">My Book</span> by <a rel="cc:attributionURL" property="cc:attributionName" href="http://rejon.org/my_book">Jon Phillips</a> is licensed under a
<a rel="license" href="http://creativecommons.org/licenses/by/3.0/">Creative Commons Attribution 3.0 License</a>.
<span rel="dc:source" href="http://deerfang.org/her_book"/>Permissions beyond the scope of this license may be available at <a rel="cc:morePermissions" href="http://somecompany.com/revenue_sharing_agreement">somecompany.com</a>.
</span>
Application integration is great...
...Platform integration is brilliant!
and making commercial deals on behalf of consenting
users...
Lower transaction costs
Empower sharing that already happens...
Opportunity exists in...
commercializing useful services
high quality content
better distribution
3 Ways to Get Involved
1. Integrate CC+ into web platforms and applications Technically and Socially...
2. Focus and demonstrate at least one strong business
approaches...(revenue sharing, social media advertising,
content hosting/registry, etc)
3. Connect with other CC+ providers
BONUSWork with CC on promotions :)
Join the CC+ Network...
