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Creating the Perfect Online Marketing Strategy

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5 little known secrets of how tocombine keyword implementation,social media and SEO to get hugeorganic traffic.

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Page 1: Creating the Perfect Online Marketing Strategy

Creating the Perfect Online Marketing

Strategy5 little known secrets of how to

combine keyword implementation, social media and SEO to get huge

organic traffic

Page 2: Creating the Perfect Online Marketing Strategy

A good selected strategy has:

● An objective! (increase traffic, get more traffic sources, index more keywords, increase visibility score)

● Multiple diversed traffic sources - e.g. combine social media

and search engine sources (both organic and paid)

● Results in many keywords being indexed by search engines

Features of a perfect online media strategy

Page 3: Creating the Perfect Online Marketing Strategy

Keyword Implementation

Tip #1Group main keywords into categories, long tail keywords into one word tags.

Tip #2Build your long tail keywords strategy by combining categories with tags. You can easily create all combinations by using simple Excel functions.

Page 4: Creating the Perfect Online Marketing Strategy

Social Media

Tip #3Any time you add new content to your website, ensure it is added to popular social bookmarking sites. Facebook and Twitter are the obvious kings of social media, but do not underestimate others like Linkedin, Reddit, StumbleUpon and Delicious

Page 5: Creating the Perfect Online Marketing Strategy

Search Engine Optimisation

Tip #4Always with no exceptions write a customised title (66

chars) and meta description (160 chars)

Tip #5At the initial stage of your SEO efforts, try to focus on link building for a small and specific group of keywords. I like to get more challenging ones because of my nature. :)

Page 6: Creating the Perfect Online Marketing Strategy

Online marketing strategy methods

Well selected online strategy methods

● Do not rely on one method to deliver results● Embed good white hat practices

● Schedule activities in multiple fields:

SEO, social media, articles,RSS● Measure results not only on Analytics

Page 7: Creating the Perfect Online Marketing Strategy

Questions? Feel free to ask!

[email protected]: @radkot