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Creating Online Learning Courses for Businesses
By Jim Bandy President and Co-founder
Brainband Technology Services
Why use online learning in your business?
Streamline the training process Ideal for large or
spread out workforce
Control over quality of instructors and consistency of message delivery
Administration centralization
Virtual reality capabilities
Some things are hard to do in a class Avoid high liability situations Interactive training scenarios increase
content retention
Cut costs, not benefits
Save money on employee training expenses (travel, instructors, paper)
Increase employee retention and productivity with effective training and continuing education
Facts
+ROI In an April 2009 survey
of e-Learning Guild members, 48% reported a positive return on investment (ROI) from e-Learning, while only 5% reported no return or a negative ROI.
50% reported an ROI greater than 15%.
Facts From a Sept. 2008
survey, 70.1% of survey respondents plan to apply more e-Learning 2.0 approaches to their learning endeavors.
66% of survey respondents believe that younger workers will demand e-Learning 2.0 approaches to performance support.
Growth & Demand
The Course Creation Process…
Getting Started… Work with a course developer, not a Web
designer Effective e-Learning courses need the same care
and expertise put into the educational aspects as the design elements.
Skilled developers build courses that carefully align to students’ needs and learning goals.
Course content must be engaging and presented in the proper sequence to maximize a learner’s memory retention.
1) Establish your idea What is the learning objective of your
course? What do you want participants to achieve
by completing the e-Learning course?
2) Refine your ideas Work with a subject matter expert (SME) to
determine what the course needs to do. Make a prioritized list of key learning
points to determine the amount and detail of course information.
The SME will insure the accuracy and sufficiency of the information you deliver.
3) Decide if the course needs an administration function
If you do not need any formal records of your participants’ training, you do not need an admin function.
You will need a learning management system (LMS) or course management system (CSM) if you need a way to…
LMS or CMS capabilities manage learners and track their progress across
all types of course activities enroll students handle grades deliver test or quiz material offer two-way communication between the
instructor and the student upload study resources keep records and transcripts of content and
student-instructor interaction
4) Work with an instructional designer This will ensure information is presented in
an interesting and successful manner using the established learning principles.
The designer determines how the knowledge is presented and reinforced through interactive activities, exercises and quizzes.
5) Course production A production team works
with the course designer to determine needed illustrations, animation, audio, video, interactive media or Web 2.0 virtual reality components.
Specialists design the graphics and create the needed media to integrate into each section.
The course is made deliverable through the intended target media (local network, CD or DVD, or Internet).
The production team handles quality control of the course.
6) Course Delivery - Final Stage If an LMS or CMS is
utilized, the course is installed within the chosen system.
The course is made available to the intended participants through the previously selected media.
Tips A good course development company can
assist you in every step of this process. Steps 1 & 2 can be completed in-house to
reduce cost and production time. Keep in mind if the course is for your business or
department, you may be the subject matter expert. If you are able to go to a course development firm with your ideas already lined out, a large portion of the work is already finished.
About the Author Jim Bandy is co-founder and
president of Brainband Technology Services, a Web services company specializing in online course development. Brainband has built learning management systems and comprehensive training courseware for e-Learning providers such as Gatlin International and TheElearningCentre.com.
Questions? Visit: http://www.brainband.com/