Creating a compelling online brand

  • Published on
    14-Jan-2015

  • View
    303

  • Download
    1

Embed Size (px)

DESCRIPTION

 

Transcript

<ul><li> 1. Creating aCreating a Compelling Online Brand CompellingOnline Brand (Which Raises Your Visibility, Enhances Your(Which Raises Your Visibility,Reputation, AndAttracts New Enhances Your Reputation, And Clients... )Sumi Olson Attracts New Clients... ) CIM Surreywww.linkedin.Summer Social Event,com/sumiolsonGuildford Facebook:Olson SalesThursday 9th June 2011and Marketing Twitter: @sumiolson Skype: sumi.olson (c) Olson Sales &amp; Marketing Services OSMS 20119th June 2011 www.olsonservices.co.uk</li></ul> <p> 2. Creating aCreating a Compelling Online Brand CompellingOnline Brand (Which Raises Your Visibility, Enhances Your(Which Raises Your Visibility, Enhances Reputation, AndAttracts New Your Reputation, And Attracts New Clients... )Sumi OlsonClients... )JOIN MY TELESEMINARMonday 20th June 2011 www.linkedin. 8 PM (British Summer Time) com/sumiolsonFacebook:Olson Salesand Marketing Twitter: http://InstantTeleseminar.com/?eventid=20412786 @sumiolson Skype: sumi.olson (c) Olson Sales &amp; Marketing Services OSMS 20119th June 2011 www.olsonservices.co.uk 3. The Three Cs OF Creating a CompellingOnline Brand COMMUNICATION (Which Raises Your Visibility, Enhances YourReputation, AndAttracts New Clients... )COMPELLING means that what you communicateSumi Olsonhas resonance and relevance for your targetmarket/ your communityCONGRUENCE means that you are in truealignment with your sense of self in terms of who www.linkedin.com/sumiolsonyou are, what you do, what you offerFacebook:Olson Salesand MarketingCONSISTENCY you apply your compelling, Twitter: @sumiolsoncongruent message in a systematic and uniformSkype: sumi.olsonway (c) Olson Sales &amp; Marketing Services OSMS 2011 9th June 2011 www.olsonservices.co.uk 4. Creating aThe Three AsCompellingOnline Brand (Which Raises Your Visibility, Enhances YourReputation, AndAttracts New Clients... )AWARENESS - you show you understand yourSumi Olsoncommunity/prospective clients needs &amp; wantsAUTHORITY - you demonstrate your knowledge,experience, and expertisewww.linkedin.com/sumiolsonAVAILABLITY you offer opportunities for yourFacebook:prospective clients and community to interact orOlson Salesand Marketingwork with youTwitter: @sumiolson Skype: sumi.olson (c) Olson Sales &amp; Marketing Services OSMS 2011 9th June 2011 www.olsonservices.co.uk 5. Creating a Compelling OnlineWhat is your Strategy? Brand (Which Raises Your Visibility, EnhancesYour Reputation,And Attracts NewClients... )1. The product this means YOU (not your business) Sumi Olson2. The brand what makes you different from the others3. The market target audience of potential clients, partners, investors, suppliers4. The tools online platforms, social media, electronic publishing5. The strategy how will you market yourself?6. Timing what are your short-term (3m), medium term (6m) &amp; long www.linkedin.com term (12m) goals &amp; objectives?/sumiolsonFacebook: OlsonSales andMarketing Twitter: @sumiolsonStructure your online profile to make sure that you are selling yourself Skype: sumi.olson effectively so your community knows what benefits you offer(c) Olson Sales &amp; Marketing Services OSMS 20119th June 2011www.olsonservices.co.uk 6. Creating a Compelling Online Raising Your ProfileBrand (Which Raises Your Visibility, EnhancesYour Reputation,SOCIAL PR ADVERTISING And Attracts NewClients... )MEDIA Offline &amp; ONLINESumi OlsonTALKS,DirectPRESENTATIONS BOOKSmailARTICLES Offline and REFERRALSONLINEJVPs BLOGSNETWORKING www.linkedin.com /sumiolsonFacebook: OlsonSales andMarketing Twitter: @sumiolson Skype: sumi.olson (c) Olson Sales &amp; Marketing Services OSMS 2011 9th June 2011 www.olsonservices.co.uk 7. Systemise manage the Creating a CompellingOnline Brandpotential overload (Which Raises Your Visibility, Enhances YourReputation, AndAttracts New Clients... ) Link your Editorial Schedule to your work and industry calendarSumi Olson Work to content for 3 month periods Block time to write in bulk and schedule uploads Expand blogs to articles to white papers to book step by stepprocess Build audio and videos from your printed content &amp; vice versa Link tweets to blog/article and online/video content Use RSS feeds via Google Reader to redistribute and comment onrelevant contentwww.linkedin.com/sumiolson Share and redistribute other peoples content if relevant great fornetworking and adds value. Shows you know whats current andFacebook:Olson Salessaves timeand Marketing Twitter: @sumiolson Skype: sumi.olson(c) Olson Sales &amp; Marketing Services OSMS 20119th June 2011www.olsonservices.co.uk 8. Creating aCompellingBlogs and other contentOnline Brand(Which RaisesYour Visibility,Enhances Your Reputation, And Make it relevant, pertinent for your community (compelling)Attracts NewClients... ) Show you understand the needs and desires of your community Make it relevant and pertinent for your own goals &amp; objectives Cross link and keep it consistent across your platforms Write in your authentic voice and in the language of yourcommunity (congruence) Invite feedback and comment create conversations and dialogue Remember you want to create a relationship of trust and authoritySumi Olson Invite expert opinion from others so that you are seen to be part of acrowd of experts and authorities www.linkedin. com/sumiolson Facebook: Olson Sales and MarketingTwitter:@sumiolsonSkype:sumi.olson(c) Olson Sales &amp; Marketing Services OSMS 2011 9th June 2011www.olsonservices.co.uk 9. Key steps to creatingCreating a Compelling Onlinethat compelling profileBrand (Which Raises Your Visibility, Enhanceson LinkedIn Your Reputation,And Attracts NewClients... )Sumi OlsonPhotoProfile heading thats optimised for SEO keyword heavyMake clear the benefits you offer the worldPast company history strip down your CV/resume and put it on yourprofileGet testimonials from people you have worked with use LI facility to www.linkedin.comask/sumiolsonJoin groups that reflect your industry and professional interests where Facebook: OlsonSales andyou can add value and learn MarketingAnswer questions and establish your LI Expert credentialsTwitter: @sumiolsonLink to your core websites and online platforms SEO boosterSkype: sumi.olsonEnsure your own business is listed in the company sections with a fullprofile (c) Olson Sales &amp; Marketing Services OSMS 20119th June 2011 www.olsonservices.co.uk 10. Creating a Create a keyword heavy Compelling Online Brand(Which Raisesprofile line on LinkedInYour Visibility,Enhances Your Reputation, And Attracts NewClients... )When Creating Your LinkedIn Profile Headline consider: Sumi Olson1. Identify what you do2. Identify what you offer3. Identify your target audienceIf you can establish credibility, a call to action, a sense of uniqueness,and show what you have by way of solutions and benefits, then youve www.linkedin.created a hugely impactful profile line. com/sumiolson Facebook:NB: this part of your profile is searchable by search engines so Olson Sales and Marketingremember keywords Twitter:NB: character restriction less generous than Twitter! @sumiolsonSkype:sumi.olson (c) Olson Sales &amp; Marketing Services OSMS 20119th June 2011 www.olsonservices.co.uk 11. Creating a Compelling Online Brand (Which Raises Your Visibility, EnhancesYour Reputation,And Attracts NewClients... )Sumi Olson www.linkedin.com /sumiolsonFacebook: OlsonSales andMarketing Twitter: @sumiolson Skype: sumi.olson(c) Olson Sales &amp; Marketing Services OSMS 20119th June 2011www.olsonservices.co.uk 12. Creating a Compelling Online Brand (Which Raises Your Visibility, EnhancesYour Reputation,And Attracts NewClients... )Sumi Olson www.linkedin.com /sumiolsonFacebook: OlsonSales andMarketing Twitter: @sumiolson Skype: sumi.olson(c) Olson Sales &amp; Marketing Services OSMS 20119th June 2011www.olsonservices.co.uk 13. Creating aCompelling Online Brand(Which RaisesYour Visibility,Enhances Your Reputation, And Attracts NewClients... ) Sumi Olson www.linkedin. com/sumiolson Facebook: Olson Sales and MarketingTwitter:@sumiolsonSkype:sumi.olson(c) Olson Sales &amp; Marketing Services OSMS 20119th June 2011www.olsonservices.co.uk 14. Creating aCompelling Online Brand(Which RaisesYour Visibility,Enhances Your Reputation, And Attracts NewClients... ) Sumi Olson www.linkedin. com/sumiolson Facebook: Olson Sales and MarketingTwitter:@sumiolsonSkype:sumi.olson(c) Olson Sales &amp; Marketing Services OSMS 20119th June 2011www.olsonservices.co.uk 15. Creating aCompelling Online Brand(Which RaisesYour Visibility,Enhances Your Reputation, And Attracts NewClients... ) Sumi Olson www.linkedin. com/sumiolson Facebook: Olson Sales and MarketingTwitter:@sumiolsonSkype:sumi.olson(c) Olson Sales &amp; Marketing Services OSMS 20119th June 2011www.olsonservices.co.uk 16. Creating aRecommended ReadingCompellingOnline Brand (Which Raises Your Visibility, Enhances YourReputation, AndAttracts New Clients... )Sumi Olsonwww.linkedin.com/sumiolsonFacebook:Olson Salesand Marketing Twitter: @sumiolson Skype: sumi.olson (c) Olson Sales &amp; Marketing Services 169th June 2011 www.olsonservices.co.uk 17. Creating aContact detailsCompellingOnline Brand (Which Raises Your Visibility, Enhances YourReputation, AndAttracts New Clients... ) You can email me on sumi@olsonservices.co.ukSumi Olson You can send a direct message (DM) on any of these SocialMedia platforms: Twitter, LinkedIn, and Facebook. I use Skype so whether youre based in the UK or overseas,you can reach me on sumi.olson (leave a DM or voice-mailif Im offline) www.linkedin.com/sumiolsonFacebook:Olson Salesand Marketing Twitter: @sumiolson Skype: sumi.olson (c) Olson Sales &amp; Marketing Services 179th June 2011 www.olsonservices.co.uk 18. Creating aCreating a Compelling Online Brand CompellingOnline Brand (Which Raises Your Visibility, Enhances Your(Which Raises Your Visibility, Enhances Reputation, AndAttracts New Your Reputation, And Attracts New Clients... )Sumi OlsonClients... ) JOIN MY TELESEMINAR Monday 20th June 2011www.linkedin.com/sumiolson8 PM (British Summer Time)Facebook:Olson Salesand Marketing Twitter: @sumiolsonhttp://InstantTeleseminar.com/?eventid=20412786Skype: sumi.olson (c) Olson Sales &amp; Marketing Services OSMS 20119th June 2011 www.olsonservices.co.uk </p>