Overview of Country Roads CRM program. It shows the number of marketing emails sent in 2010 and the different types of emails sent. For key findings, visit www.withcollective.com
_20110306_Country_Road_eCRM_program.pptx
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Country Road Email Communications
March 2011
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What are Country Road doing? Country Road have a great CRM
program. The main reason is the regular stream of
offers that they provide & the tiered recognition
program.
The VIP program requires you to spend $2,500 in a 12 month
period, but provides a $30 birthday gift voucher & a $50
anniversary gift voucher. There are other offers throughout the
year.
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What are Country Road doing? In 2010, Country Road sent 37
marketing
messages an average of 3 per month. There are a few similarities
between the
emails, but it seems every email has their own identity. No
templates means increased creative costs.
Over the year, the only emails I remembered were emails
reminding me to utilise my saving offers (spend $300, pay
$200).
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In 2010,
Country Road
sent 37
marketing
emails
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Examples of
the email
marketing
messages
sales push
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Emails
promoting
new stock &
Christmas
stock
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Examples of
the email
marketing
messages
buy online
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Examples of
the email
marketing
messages
VIP previews
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Example of
the email
marketing
messages
mothers day
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Subscriber
section on the
Country Road
website
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DM piece to
remind spend
to meet the
VIP status
sent 1mth
prior
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DM piece to
detailing the
VIP benefits
