Content Strategy: Pick 'n' Mix [Infographic]

Content Strategy

Landing Pag�

55% increase in inbound leads when adding 5 landing pages to existing 10

More landing pages + more calls to action = MORE CONVERSION

Your We�ite

S T E P

OneS T E P

Two

Pick ‘n’ mix for a sweet

Check your bag is fit for purpose!

A website health check will show what needs to be fixed to get the most

from your content.

Scoop traffic and direct visitors on your site!

Variety is the spice of every content strategy. Get the mix just right to hit the sweet spot with your audience!

Super sticky content to chew over!

82% of consumers like reading relevant branded content

48% of consumers feel more positive about brands that publish

relevant content

Exciting mintyfresh bursts!

3 in 5 consumers read branded content while

looking at products to buy

Hundreds of flavourcombinations to suit

all tastes!

Refreshing the mindsof your customers

each time!

Irrelevant and repetitive content are top reasons

for unsubscribing

1 in 5 recipients spend at least 1h/week engaging

with marketing emails

57% of companies have acquired a customer

via their blog

Pretty enjoyable!

90% of info transmitted to the brain is visual

High-quality infographics are 30x more likely to be read than text

Publishing infographics leads to an average 12% traffic growth

Enjoy the flavour for longer!

Posts with videos attract 3 times more inbound links than plain text posts

Press Releases

How-to Guides

Can’t find what you are looking for? Just ask me!

Animation

And more!

Companies that blog 15 times or more a month

get 5 times more traffic than non-blogging

companies

90% of UK marketers publish news articles on their sites, making it the

most-used content marketing tactic

S T E P

�ree

*TIP: Best in class content marketers use 14 tactics on average

News Articl� Featur�

NewslettersBlogs

Infographics Video

Thought leadership to stand out from

the crowd!

The proof that you're top banana!

White PapersC�e Studi�

UK internet users spend 45% longer watching online videos now than

in 2012

70% increase in visits to video sites since 2011

http://o�ers.hubspot.com/marketing-benchmarks-from-7000-businesseshttp://contentmarketinginstitute.com/wp-content/uploads/2013/03/UK_Research_CMI_2013_Final-3.pdfhttp://www.the-cma.com/uploads/documents/cma-01.jpghttp://cdn2.hubspot.net/hub/53/blog/docs/ebooks/the_2012_state_of_inbound_marketing.pdfhttp://www.exacttarget.com/resources/SFF8.pdfhttp://emailstatcenter.com/Usage.htmlhttp://www.customermagnetism.com/infographics/what-is-an-infographic/http://www.experian.com/blogs/hitwise-uk/2013/03/26/online-video-exceeds-1-billion-visits-a-month/http://www.mediabistro.com/alltwitter/digital-marketing-2011_b15395http://www.eccolomedia.com/IMAGES/PUBLICATIONS/2012_B2B_Technology_Collateral_Survey_Report.pdfhttp://www.thinkstockphotos.co.uk/

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Engage with a wide variety of people!

185% traffic increase when companies have

1,000+ Likes

4 in 5 social media users want to connect with

brands on Facebook

Facebook P�tsA great way to spread

your message!

1 in 3 marketers have generated leads through Twitter

Companies with 51-100 followers generate

106% more traffic than those with

25 or fewer

Tweets

58% of B2B marketers rank white papers the most effective content

marketing tactic

3 in 4 enterprise tech purchasers find white

papers very influential in decision making

4th most-used content marketing tactic among

UK businesses

B2B marketers rank case studies the most

effective method of marketing with content

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Content Strategy: Pick 'n' Mix [Infographic]