Build Online Authority To Attract and Convert Your Right Customers

CONTENT MARKETING SOCIAL MEDIA AND SEO

A LITTLE ABOUT US

• Having  a  hard  +me  with  your  unique  posi+oning?  • Not  a8rac+ng  your  right  clients?    Let  us  help  your  company  present  its  best  face  to  your  prospects  and  establish  your  voice  and  exper+se  to  build  trust  and  turn  leads  into  clients.  WE ARE MORE THAN JUST WEB DESIGNERS, WE PRACTICE WEBSITE THERAPY. - Judi Knight

THE BAD NEWS SOME OF YOU. . .

No Website WebsiteWebsite

Static or Brochure Website Website  

Play at Social Media  

WordPress Site but Don’t Blog

MARKETING HAS CHANGED

MY 5 YEAR PATH AT A GLANCE

WHAT IS CONTENT MARKETING?

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Content  Marke+ng  is  crea+ng  and  sharing  valuable  free  content  of  interest  to  your  “Right  Clients”  which  serves  the  purpose  of  a8rac+ng  a  larger  prospect  base,  that  will  bring  in  leads,  who  you  can  nurture  and  educate  and  convert  into  customers.  These  customers  will  become  repeat  buyers  and  good  sources  for  on-­‐going  referrals.    

EXPERTISE AND AUTHORITY

Authority  What  other  people  say  about  you  is  so  much  be8er  than  what  you  say  about  yourself.  Demonstrate  authority  rather  than  claim  it.    

FIND YOUR SECRET SAUCE, YOUR DIFFERENTIATOR

TEACH, DON’T SELL

LEARN BASIC SEO

DEVELOP RELATIONSHIPS WITH OTHERS IN YOUR NICHE

BRING PEOPLE BACK TO YOUR SITE WITH EMAIL

FIND YOUR VOICE

   Wisdom  People  think  the  main  barrier  to  online  marke+ng  success  is  a  lack  of  traffic.  But  it’s  really  a  lack  of  trust.  People  love  to  buy  stuff,  but  they  hate  to  feel  sold.    

TEN RULES

WELL DESIGNED WORDPRESS SITE

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TEND YOUR TRIBE

SHARE ON THE SOCIAL MEDIA PLATFORMS YOUR CLIENTS USE

CREATE CORNERSTONE CONTENT

ONE: FIND YOUR DIFFERENTIATOR

Your  content  needs  a  unique  point  of  view.    Your  company  must  find  its  voice  to  stand  out  and  not  just  regurgitate  the  same  content  that  others  have  said  before  you.  

What  is  your  secret  sauce,  What  makes  your  business,  site  and  content  yours?    

TWO: WELL DESIGNED WORDPRESS WEBSITE

» an  a8rac+ve  look  and  feel  » customer  centric  content  » useable  with  easy  naviga+on  &  readable  font  » have  calls  to  ac+ons  on  each  page  » coded  well  for  speedy  loading  

Your  site  is  the  storefront  for  your  business.    What  you  need:    

THREE: TEACH DON’T SELL

• Create great informative content.

• Learn how to write great headlines and posts with intriguing hooks.

• Many people think the main barrier to online marketing success is a lack of traffic. But it’s really a lack of trust.

People love to buy stuff, but hate to feel sold.

FOUR: CREATE CORNERSTONE CONTENT. Create  some  content  for  your  website  that  

shows  people  how  to  make  use  of  your  site  and  do  business  with  you.    This  content  should  be  about  your  main  keyword  and  wri8en  in  a  way  that  a8racts  your  poten+al  clients  as  well  as  the  search  engines.        

FIVE: FIND YOUR VOICE.

» Be  yourself,  not  a  professor  or  jargon  spouter.  » Your  audience  wants  to  hear  from  you  like  they  would  want  to  have  a  smart  friend  who  explains  how  things  work  over  a  cocktail.    

» Your  prospects  are  looking  for  someone  like  them  who  they  can  trust  and  rely  on  their  leadership.    

» Your  wri+ng  will  get  be8er  with  prac+ce.      

SIX: BE SOCIAL.

» Get  ac+ve  on  The  Social  Media  sites  your  poten+al  clients  are  on.    

» Write  good  content,  curate  good  content  and  share  this  content.    

» Spend  a  chunk  of  +me  promo+ng  your  own  content  that  lives  on  your  website.  

» Engage  with  others  and  they  will  engage  with  you  and  promote  your  content  for  you.    .    

 

SEVEN: MAKE FRIENDS.

Make  friends  with  influen+al  friends  in  your  niche.    Get  on  their  radar  by  commen+ng  on  their  blogs  sharing  their  posts  and  retwee+ng  their  updates.    If  you  are  pu\ng  out  good  content  then  they  will  return  the  favor.    What  other  people  say  about  you  is  more  important  than  what  you  say  about  yourself.  .      

EIGHT: GROW YOUR LIST

 

Don’t  Let  People  Forget  You.  

• You  can’t  buy  a  list  you  must  grow  it    yourself.    

• Give  prospects  an  op+n  box  sign-­‐up    for  your  list.  

• Find  the  right  content  for  a  regular    short  newsle8er.    

• Again,  don’t  sell  except  a  special  occasion.    • Be  consistent  about  sending  the    email  newsle8er.    

NINE: LEARN BASIC SEO

 

SEO  ma8ers  and  it  is  not  hard  and  it  is  important  to  do.  

TEN: TEND YOUR TRIBE

Some are not ready to step into the role of expert and leader. They may feel like an imposter. They may worry that people will expect too much from them. They might not want to do what it takes to lead. They are uncomfortable with people seeing them in that way. People want to follow others. If you can handle it this creates raving fans who will buy everything you have for sale and send their friends as well. while they are at it.

Be consistent in order to build trust, admiration and respect.

GIVE IT A TRY? Hang out with Judi Knight every Wednesday Morning with Just a Digital Minute. www.newtricks.com