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A way of creating and sharing content to promote an idea, engage an audience and spur them to action.
#royalcontent
What’s the most important component of successful Content Marketing?
#royalcontent
• Quality content • Connection with your audience • Context in which the content is presented • The technology behind it • Something else…!?
90%
of the world’s information today has been created
in the last 2 years (source: IBM)
#royalcontent
#royalcontent
• Change significantly • Marginal change • No change • Don’t know... Help!
To what degree will content marketing strategies change in the next 18 months?
#royalcontent
Device ownership as % of global population by the end of the year:
source:
BI Intelligence
Questions?
#royalcontent @axonnmedia @contentplus @newsreach
http://bit.ly/UKcontentmarketing2013