Consumer Knowledge Centre

INSIGHT by DATAMONITOR

Datamonitor Knowledge CenterConsumer Packaged Goods


A value proposition to synchronize the way you work

Strategy & Planning

Consumer & Market Insight

Sales & Marketing

NPD & Innovation


Strategy & Planning

•Strategic appraisals including partner and/or acquisition opportunities

•Quickly assess new or non core categories

•Create initial market entry strategies and identify market growth potential

•Develop complex market sizing

•Enhance your market positioning & concept development efforts

•Forecast sector and category evolutions

•Interpret trends quickly with graphical functionality

BENEFITS


Consumer & Market Insight

•Improve penetration by understanding needs states driving location and occasion consumption

•Build appropriate local, regional and global strategies

•Design creative and effective marketing communications

•Uncover white space opportunities across geographies, categories, channels and markets

•Identify new consumer segments, occasions, locations and need states to target

•Save time rationalising disparate sources with cross comparable definitions and regional/global views

•Make faster and easier targeting-related (‘size of the prize’) ROI calculations

BENEFITS


•Identify new opportunities and new markets

•Reduce risk in new ventures and enhance ROI by identifying highest value consumer & market segments

•Map competitive landscapes globally

•Understand consumer trends to support sales activities

•Retain and increase shelf space/gain new shelf space for launches

•Refine marketing strategy through best practice case studies

•Understand competitive threats to market share/brand

Sales & Marketing

BENEFITS


•Stimulate ideation

•Invigorate established brands

•Better understand buying choices, spending patterns and need states driving consumption behaviors

•Calculate the size of the prize in new markets

•Reduce risk for new product launches and increase the chance of success

•Speed up route to market and increase competitive advantage by gaining first mover advantage

•Understand cultural barriers to success

NPD & Innovation

BENEFITS


In the ever-changing consumer landscape identify the prevalent trends and drive new product development, innovation and brand loyalty in your category.

Going beyond mere opinions to offer substantive fact-based insights.

Primary research via panels of 13 million+ consumers worldwide Occasion & location data Need states analysis

20 Countries in detail

60+ Insight studies per year

70+ Case studies per year

CONSUMER INSIGHT


Track product launches, identify innovations and monitor competitor or client NPD strategy.

Detailed ingredient, nutritional and packaging data High-Res images Superior analytical, graphical and charting functionality Identify true ‘new to the world’ innovation

28 years of coverage

1,000 new products added every day

90+ countries

PRODUCT INSIGHT

ANALYSIS TOOLS


Understand the performance of your product category across 62 markets and ensure confident decision making.

Value/volume data, 2000 – 2014 Company & brand shares, channel data Consumption & usage data Audited methodology provides transparency

and traceability

62 countries, cross comparable definitions

200+ product categories

INDUSTRY COVERAGE

MARKET INSIGHT


Measure performance and maximize best practice.

Company & brand share Product launch data SWOT analysis Daily updated financial deal tracking News & analyst opinion

30,000 company profiles

COMPANY INSIGHT


Instantaneously understand and contextualize socio-economic and demographic data to support your strategic planning process.

COUNTRY INSIGHT


APPENDICES

12


Appendix – Methodology overview

We have access to over 50,000 secondary research sources including:

• Broker reports from leading investment bankers and brokerage houses

• Reciprocal arrangements with trade associations

• Company financials, press releases and investor relations

• Local trade press, national and global media

• Specialist information providers and paid databases

• Government and National Statistical sites

Secondary research

Our consumer panel access totals over 13 million consumers:

• We have conducted close to 100,000 consumer surveys in the last year

• Includes qualitative and quantitative surveys

• Conducted to support consumer insight and market insight programmes

• Augmented by additional mixed mode research including focus groups, consumer diaries and store exit interviews

ConsumerSurveys

We conduct thousands of interviews with leading industry executives each year:

• Primarily focussed on supporting our global market insight programme

• Includes interviews with recognized experts to test various internally held hypotheses prior to publication

• Detailed industry feedback used to help direct our research and analysis

Industry Interviews

Regular program of store audits help build virtual retail shelf map

• Ongoing program conducted on a rotational basis across categories, countries and formats that we cover

• Multiple stores covered per format to qualify product mix e.g. supermarkets, hypermarkets, department stores, convenience stores and traditional grocers

• Results support brand coverage and penetration analysis

Channel audits

Our extensive field network is used for detailed store auditing and product retrieval:

• We have hundreds of field researchers across over 80 countries

• The field network conduct multiple store checks per country to assess brand portfolios and shelf space allocation in support of our market insight programme

• In addition the field network purchases close to 1,000 products every working day to feed our product insight programme

Field agent network


Appendix – Consumer Insight deliverables

Our global knowledge bank includes:

• Need states analysis

• Occasion & location data

• 20 countries in detail*

• 60 global insight studies per annum

• 20 specific insight studies on Brazil, India and China per annum

• 70 case studies per annum

• Consumption & usage data across 62 countries

* UK, France, Germany, Italy, Spain, Netherlands, Sweden, USA, Canada, Brazil, Russia, India, China, Australia, Japan, South Korea, Singapore, Saudi Arabia, United Arab Emirates, South Africa

Our New Consumer Insight is unrivalled in the marketplace, going beyond mere opinions to offer substantive fact-based insights.

It is based on primary research via panels totalling over 13 million consumers worldwide.

GROWTH MARKETS

CONSUMER INSIGHT

BEST PRACTICE CASE STUDIES

GLOBAL & LOCAL CONSUMER

TRENDS


Appendix – Product Insight deliverables

• Daily updated with c. 20,000 new SKUs every month

• Analytical tools offer detailed charting and graphing

• High-resolution images of front and back of pack

• Unique innovation ratings allow you to qualify innovation (‘new to the world’). Innovation is tracked in six categories:

– Formulation – Merchandising – New market – Packaging benefit – Positioning– Technology

Product reports provide a qualitative description plus:

– Address/contact information– Brand & product name– Category (& industry)– Corporate affiliate– Country &/or region– Distributor– EAN/UPC codes– Flavor/fragrance– Ingredients– Manufacturer– Nutritional information– Packaging materials– Packaging size– Packaging types– Price– Product format– Shelving types (where appropriate)– Varieties

Global new product launch information covers:

Product claims and tags:

– Product description– Branding types– Consumer group targets– Ethical claims– Health claims– Ingredients highlighted– Packaging claims– Portion size claims– Private label– Quality claims

Food & Drink

Health & Beauty

Tobacco & miscellaneous

Petcare

Household products


Appendix – Market Insight deliverablesOver 200 product categories and more than 500 product segments across 10 distribution channels in 62 countries (equates to c.94% of global GDP in PPP terms). Our coverage is consistent with cross-comparable definitions globally.

• Manufacturer shares (% rsp value and absolute value equivalent)

• Brand shares (% rsp value and absolute value equivalent)

Market share analysis 2002 -

2009

For all product markets, categories, segments and sub-segments in the database, data is provided per country, by region and globally, as specified above.

Data coverage

• Value sales performance at retail selling prices in US$, €Euro and local currency

• Volume sales performance (in relevant units as appropriate)

• Per capita expenditure

• Historic growth rates - select any year range to display year on year growth and CAGRs

Historic sales trends 1999 - 2009

• Value sales performance at retail selling prices in US$, €Euro and local currency

• Volume sales performance (in relevant units as appropriate)

• Per capita expenditure

• Forecast growth rates - select any year range to display year on year growth and CAGRs

Forecast sales trends 2009 – 2014

• 100% retail distribution channel coverage

• Regional and globally aggregated analysis

• Analysis of sales per retail channel in percentage terms and absolute value equivalent

Retail distribution channel analysis

2002 – 2009


Appendix – Company Insight deliverables

• Major products and services produced by the company

• Company & brand share

• Market and product information by company

• Data archive containing nearly 25 years of company product launch information

• SWOT analysis

Products & Services

The Financial Deals Database is a comprehensive source of global information on mergers and acquisitions, private equity backed buyouts, venture capital investments, IPOs and private placements.

Daily updated financial deal

tracking

• Competitors & partners

• Strategy

• SWOT

• Value chain

Strategy

Company financials for 140 leading consumer companies provide detailed 5-year financial information on the largest companies in a particular segment.

Company Financials

•Company overview

•Key facts

•Business description

•Corporate history

•Locations

Company Structure


Historical and forecast macro-economic, socio-economic and demographic data for 213 countries and 46 Political & Geographic groupings worldwide.

106 country profiles with PEST / PESTLE analysis

• Agriculture• Automotive • Business Environment • Commodities • Consumer • Demographics• Economy• Educational• Energy & Utilities• Environment • Financial Services • Healthcare • Labour Force & Employment • Law & Order • Media • Political • Retail • Technology & Communications • Transportation & Logistics

Indicators

Appendix – Country Insight deliverables


Appendix – Our clientsDelivering value to brand leaders. A small sample…

We use Datamonitor when and where retail or consumer panel data is not available. These projects are typically either non-category related or are targeting adjacent categories

I've also used Datamonitor's new product database to analyse competitors' long term NPD strategy

Datamonitor for me is a first point of call, when wanting to get some external stimulus, understand new categories, new benefits and new geographies

I have used Datamonitor for information related to the projects we are working on regarding behavior change…Global Consumer Trends [attitudes & behaviours] in heart health have been helpful in informing [our strategy around] consumer attitudes and trends in this area

I frequently refer to your Global Consumer Trend insights when framing up the consumer side of strategic planning and brand development. Recently one of our brands was evaluating the potential of entering a new category. It was great to not only be able to pull category market and consumer usage information but to also look at recent innovation trends within the category

Quarterly tracking [of] beverages innovations around the world to inspire us


Local research team

Regional analysis team

Key

Appendix – Research resources

North Americaregional team

Europeregional team

Indian andAsia regional team

Asia Pacificregional team

China and FarEast regional team

South Americaregional team

MENA regionalteam


R&A Director The R&A Director is responsible for all aspects of content production and research resource management worldwide.

Regional analysis teams

The regional analysis teams are responsible for co-ordinating the research and for taking qual and quant research, contextualising it and deriving any numbers and forecasts. The regional teams are based in all our regional offices. Analysts have an in-depth knowledge of their respective geographical areas.

Local researchteams

Local research teams form part of Datamonitor’s fieldwork network and are responsible for undertaking on the ground research in terms of auditing and interviews and also for providing any qualitative feedback and information that is useful for modelling and analysis. They report into the relevant regional team.

Administrativesupport

Administrative support functions, such as Datamonitor’s primary fieldwork office in India and the store audit support function will help the project director coordinate our global resources.

UK (London & Manchester), Australia (Sydney), India (Hyderabad), Brazil (Sao Paolo), USA (Chicago), UAE (Dubai), China (Beijing & Shanghai)

Argentina, Australia, Austria, Belgium, Bolivia, Brazil, Bulgaria, Canada, Chile, China, Colombia, Croatia, Czech Republic, Denmark, Ecuador, Egypt, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Iran, Ireland, UK, Israel, Italy, Japan, Kenya, Latvia, Lithuania, Malaysia, Mexico, Algeria, Netherlands, New Zealand, Nigeria, Norway, Pakistan, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Serbia and Montenegro, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, Ukraine, UAE, Uruguay, USA, Venezuela, Vietnam, Sweden and more…

London, India and Manchester based

London based

Function Responsibilities Geographical scope

Appendix – Research resources


Datamonitor is a world-leading provider of global business information, delivering independent insight, data, analysis, and opinion.

Datamonitor has been awarded

business Superbrand status

Datamonitor employs 1,500

people including 750 analysts and

specialist researchers

Datamonitor has a turnover in

excess of $200m and is part of

the Informa Group

Datamonitor has offices in London,

Paris, New York, Chicago, Boston, San

Francisco, Dubai, Tokyo, Hong Kong,

Beijing, Hyderabad, Sydney, Melbourne

and more…

Appendix – About us

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We help over 6,000 of the world’s largest companies to turn insight into inspiration and foresight into advantage worldwide.

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Service Level Agreement


Our contact detailsQueries regarding this presentation should be addressed to:

Contact Radmila Blazeska

Email [email protected]

Telephone +44 20 7551 9585

Fax +44 20 7551 9347

Address 119 Farringdon Road,EC1R 3DA, London, United Kingdom