Connectivity • Rural broadband – £45m:

Better broadband for the third of

our homes and businesses where

NGA networks do not exist.

• Cambridge City region – £6m:

Proposal to support faster business

connections and city WiFi access.

• Mobile voice and data – £TBA:

Infrastructure improvements to ‘not

spots’ and slow spots.

• Business support – £2.8m ERDF:

Assist SMEs to adopt innovative and

transformative ICT solutions.

Capability – digital inclusion

• Digital inclusion is a term used to describe

local policies and actions designed to

encourage the socially inclusive use of

technology and to mitigate the risks that

socially disadvantaged people and communities

fall behind as mainstream society increasingly

uses new technologies in every day life.

No Internet access 2012

• 16% of people in the East of England do not use the Internet.

Sources: Internet access 2012, ONS Opinions and Lifestyle Survey Jan-Mar 2012.

UK households from 1998 to 2004. Great Britain households from 2005 to 2012.

0 10 20 30 40 50 60

Don't need Internet (not useful, not interesting, etc)

Lack of skills

Equipment costs too high

Other

Access costs too high (telephone, broadband subscription)

Have access to the Internet elsewhere

Privacy or security concerns

Physical or sensorial disability

Broadband Internet is not available in our area

Per cent

Digital inclusion strategy

• Map social and digital

exclusion

• Map assets such as

broadband champions,

community navigators,

UKOnline Centres and

VCSE inclusion projects

• Map business density

• Use Cambridgeshire

personas The Opte Project

Deprivation Digital Exclusion Web attitudes

Cambridgeshire Combined Digital and Social Exclusion Heat Map

Source: esd-Toolkit/CLG | Heat Maps: „heat maps‟ are available for all local authorities in England, based on tailored pre-settings to the

Community Maps tool. These highlight areas for every council that are most digitally and socially excluded in a given local authority area.

Next generation users

• About 80% adults online

• 92% have mobile phones

• 50% own a smartphone

• A next generation user*:

– Uses at least two Internet

applications on their smartphone

(i.e. email and weather)

– Owns at least two of the

following devices: a tablet, a

reader or three or more

computers.

• A social and cultural shift

0

10

20

30

40

50

2007 2011

Next generation user as

% Internet users

Next

Generation

User as %

Internet

users

* Source: The Networked Councillor, Improvement East/Public-I , http://microsites.oii.ox.ac.uk/oxis/publications

Where next?

• A digital person:

– Skills and literacy

– Online privacy and safety

– Capacity for agility

– Expectation of a portfolio

lifestyle

– Collaborative and social

• The alternative? Digital and

social exclusion.

Source: ONS Opinions and Lifestyle Survey Jan-Mar 2012 “Internet Access - Households and Individuals, 2012” UK households from 1998

to 2004. Great Britain households from 2005 to 2012.

0

10

20

30

40

50

60

70

80

90

100

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

% Dig Excl.

Participation – digital economy

• Work together to improve the

connectivity and networks between

the city region’s clusters and labour

markets.

• Intellectual, virtual and physical

connections improved to:

– Exploit and support the city region’s

capacity for turning innovation into

commercial ideas

– Keep more of the second and third

phase development of those ideas

within the UK

– Improve the GVA per capita that we

already deliver.

Cambridge phenomenon

• 1,400 technology

companies in

Cambridge employ

more than 53,000

people and turn over

more than £13 billion a

year.

Source: http://www.camclustermap.com

Participation – public services

• Financial Times: more paying

for digital subs (316,000) than

print sales (300,000).

• Mobile devices 38.5 per cent

of Cambridgeshire County

Council’s digital traffic.

• UK Gov is recreating public

services for the next decade,

placing the user and digital

technology at the heart of

priorities.

• 82% of the UK population is online.

• Building good services means meeting the needs of users.

• They have high expectations for what makes a good digital service, whether it’s from a bank, a travel agent, a retailer or a broadcaster.

Participation – proxy users • Mask digital exclusion,

putting extra burden on friends and family without addressing the skills gap.

• Estimated 4 million will need support through assisted digital programmes in ‘Digital by Design’.

• The key to assisted digital is not to offer services through traditional channels but to pass on digital skills where possible.

Sources: Digital Britain 2, NAO 2013

Innovation – future cities

• 30 cities awarded £50k in 2012

• Glasgow won £24m

• Bristol, London and

Peterborough runners-up with

£3m each

• £5m Small Business Research

Initiative (SBRI) matching business

ideas to government challenges

launching in July 2013

• 16 cities acting as pilots for the

SBRI

Cambridge accepted as test-bed Develop a non-proprietary, generic and open-source, city management platform solution that can connect

presently disparate data sets and data sources that exist within a city.

Stage 1: Feasibility Studies (£1m) – July 2013

£100K per company (approx 10 companies to be

selected as winners)

Companies will work with cities for 6 months to

understand their problems and shape a ‘plan’. The

solutions will be tested in one or more of the

interested cities depending on costs.

Stage 2: Contracts Awarded (£4m) – April 2014

Awarding contracts of up to £1m to 4 winners

Winning companies required to spend a portion of

their £1m on deploying the solution into the cities

that participated in Phase 1 as test-beds to help them

shape their prototype.

Contracts of up to two-years are awarded to businesses

to manufacture and deploy the prototypes into the cities

http://www.flickr.com/photos/nickwebb/

Connecting Cambridgeshire www.connectingcambridgeshire.co.uk

Liz Stevenson

Digital Manager Tel +44 1223 715948

liz.stevenson@cambridgeshire.gov.uk