Connecting Business and Clients Through Social Media

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<ol><li> 1. NH Works Conference #AhaNHConnecting to Business andClients Through Social MediaLani &amp; Allen VoivodCo-Owners and Your Allies in PossibilityEpiphanies, Inc. | @AllenVoivod | @LaniVoivodSource: Corey Ann on Flickr (CC BY ND 2.0) Presented by Epiphanies, Inc. (EpiphaniesInc.com), @EpiphaniesInc Facebook.com/AhaYourself at the request of NH Works (NHWorks.org) </li><li> 2. NH Works Conference #AhaNHMoney Makesa Difference.He sees thousands of otherpeople, bookkeepers or clerks orchemists or wagon hands, busy attheir work and envies them fromthe bottom of his soul. They havetheir independence, their self-respect and manhoodIt is just money which makes thisdifference in him. With a littlemoney he would be himselfagain.--Napoleon HillThink and Grow Rich, 1937Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc Facebook.com/AhaYourselfat the request of NH Works (NHWorks.org) </li><li> 3. NH Works Conference#AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesIncFacebook.com/AhaYourself at the request of NH Works (NHWorks.org) </li><li> 4. NH Works Conference#AhaNHComing up State of the state on social media platforms Social media use by HR and recruiting pros Drawing a line in the sand Top platforms and tips for their use Keeping track of businesses on social channelsLets go! Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesIncFacebook.com/AhaYourself at the request of NH Works (NHWorks.org) </li><li> 5. NH Works Conference#AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesIncFacebook.com/AhaYourself at the request of NH Works (NHWorks.org) </li><li> 6. NH Works Conference #AhaNH Forrester Research: Annual State of Consumers and Technology Report Note: Report doesnt view YouTube as a social networkbut it is!Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc Facebook.com/AhaYourselfat the request of NH Works (NHWorks.org) </li><li> 7. NH Works Conference#AhaNH Source: Denis Boudreau (CC BY NC SA 2.5Canada) Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesIncFacebook.com/AhaYourself at the request of NH Works (NHWorks.org) </li><li> 8. NH Works Conference#AhaNH Quality of Candidates: 2.Referrals 3.Internal Transfers 4.Direct Sourcing 5.Social Networkss6.Corporate Career Siteanagerg m took 7.3rd Party Recruiters hirin ters 800+ ecruial8.Campus Recruitingrnnuand ourth a y...f e9.Job Boards the te surviJ obv10.Search Engine Optimization Source: Jobvite 2011 Social Re Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc@EpiphaniesInc | @WomenInspiring Facebook.com/AhaYourself Facebook.com/AhaYourself | Facebook.com/WomenInspiringWomen at the request of NH Works (NHWorks.org) </li><li> 9. NH Works Conference#AhaNH Source: Jobvite 2011 Social Re Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesIncFacebook.com/AhaYourself at the request of NH Works (NHWorks.org) </li><li> 10. NH Works Conference#AhaNH Source: Jobvite 2011 Social Re Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc | @WomenInspiring Facebook.com/AhaYourself | Facebook.com/WomenInspiringWomen at the request of NH Works (NHWorks.org) </li><li> 11. NH Works Conference#AhaNHSource:Lars Plougmann on F (CC BY-SA 2.0) Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc | @WomenInspiring Facebook.com/AhaYourself | Facebook.com/WomenInspiringWomen at the request of NH Works (NHWorks.org) </li><li> 12. NH Works Conference #AhaNH Top Platforms 93% of US adult Internet users are on Facebook. Source: Mike Licht, NotionsCapital.comPresented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesIncFacebook.com/AhaYourselfat the request of NH Works (NHWorks.org) </li><li> 13. NH Works Conference#AhaNHFast Facebook Tips Photos and videos perform better Use other tools to create photos/videos as needed Status updates: Shorter is better What Facebook and radio have in common Pinned posts highlight important items, generatemore interaction Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesIncFacebook.com/AhaYourself at the request of NH Works (NHWorks.org) </li><li> 14. NH Works Conference #AhaNH Top PlatformsYouTube is theworlds2ndmost popularsearch engine. Source: Jonsson:Found graffiti in Sweden, 2007 Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc | @YMCA_Boston @EpiphaniesInc Facebook.com/AhaYourself | Facebook.com/YMCABoston Facebook.com/AhaYourself at the request of NH Works (NHWorks.org) </li><li> 15. NH Works Conference#AhaNHFast YouTube Tips Under two minutes Cross promote videos on all channels Repeat keyword/phrase in title, description, tags Add website link as first item in description Up to 5,000 characters, but only first 55-70 show Use closed captioning for accessibility and SEO Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesIncFacebook.com/AhaYourself at the request of NH Works (NHWorks.org) </li><li> 16. NH Works Conference#AhaNHTop PlatformsEvery tweet on Twitter creates anew webpage,with its own unique URL. Source: Mike Licht, NotionsCapital.comPresented by Epiphanies, Inc. (EpiphaniesInc.com), @EpiphaniesIncFacebook.com/AhaYourselfat the request of NH Works (NHWorks.org) </li><li> 17. NH Works Conference #AhaNHFast Twitter Tips Link FB to Twitter to automate baseline content Most retweeted words/phrases center aroundsharing (please retweet), blogging (new blog post),content types (top, 10, how-to) Use hashtags to monitor conversations and topics Use social sharing buttons on other websites forquick n easy Twitter contentPresented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc Facebook.com/AhaYourselfat the request of NH Works (NHWorks.org) </li><li> 18. NH Works Conference#AhaNH90% of consumers trust peerTop Platformsrecommendations. -- Erik Qualman, author ofSocialnomics, citing Nielsen Online dataA greater number of +1s increases alinks potential for a high CTR, whichcould lead to increased social sharing,and in turn can increase its Googlesearch rank.-- Keith Kaplan, Mashable Source: Magnet 4, Marketing dot Net Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc Facebook.com/AhaYourself at the request of NH Works (NHWorks.org) </li><li> 19. NH Works Conference #AhaNHFast G+ Tips Google search algorithm taking G+ into account Social search lets you see whether people in yournetwork are talking about what youre searching At least 17,000 in NH on G+, likely much more http://gplus.to to customize URLs Conversation conventions similar to Twitter (+instead of @, hashtags work the same)Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesIncFacebook.com/AhaYourselfat the request of NH Works (NHWorks.org) </li><li> 20. NH Works Conference#AhaNH TopPlatformsLinkedIn membersdid nearly 4.2 billionprofessionally-oriented searches onthe platform in 2011and are on pace tosurpass 5.3 billion in2012. Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesIncFacebook.com/AhaYourself at the request of NH Works (NHWorks.org) </li><li> 21. NH Works Conference #AhaNHFast LinkedIn Tips 300,000 unique visitors monthly from NH Number of users tough Greater Boston Area 100% profile completeness 40x better odds Export and upload email contacts to broaden yournetwork Join groups (weekly digest), answer Questions foradded visibility outside your existing networkPresented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc Facebook.com/AhaYourselfat the request of NH Works (NHWorks.org) </li><li> 22. NH Works Conference#AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesIncFacebook.com/AhaYourself at the request of NH Works (NHWorks.org) </li><li> 23. NH Works Conference#AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesIncFacebook.com/AhaYourself at the request of NH Works (NHWorks.org) </li><li> 24. NH Works Conference#AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesIncFacebook.com/AhaYourself at the request of NH Works (NHWorks.org) </li><li> 25. NH Works Conference#AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesIncFacebook.com/AhaYourself at the request of NH Works (NHWorks.org) </li><li> 26. NH Works Conference#AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesIncFacebook.com/AhaYourself at the request of NH Works (NHWorks.org) </li><li> 27. NH Works Conference#AhaNHWrapping Up: Results of three separate studies: 51-65% of job seekers used personal contacts to get a new job. --Mark S. Granovetter Sociologiost and author, The Strength of Weak TiesSource: Stanford.edu Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc | @WomenInspiring Facebook.com/AhaYourself | Facebook.com/WomenInspiringWomen at the request of NH Works (NHWorks.org) </li><li> 28. NH Works Conference#AhaNH603-524-5248Hey@EpiphaniesInc.comConnect @LaniVoivod, @AllenVoivodwith Lani Facebook.com/AhaYourself&amp; Allen Pinterest.com/EpiphaniesIncLinkedIn.com/Company/Epiphanies-IncSlideshare.net/AhaYourselfYouTube.com/AhaYourselfgplus.to/AhaYourself Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesIncFacebook.com/AhaYourself at the request of NH Works (NHWorks.org)</li></ol>