Tommaso GrittiPhilips Consumer LuminairesOctober 4 2012George Yianni – Head of Technology, Connected Lighting, Philips

Confessions of

an Intrapeneur

How do I build a new

disruptive business?

Inside a

multinational

of over 120 000

people…

World’s first internet connected light bulb

Normal Product creation “External” venture “Internal” venture

A few modes of

innovation to reach

hue

We can connect lighting to the internet…

why would we?

The humble light bulbThe most under appreciated product in your home

Gentle Reminders

Biological Benefits

Soft Security

Ambience Creation

Growing the family

Ourselves

And with others

Partnering with big

companies can be:

• Inflexible

• Slow

• Huge contracts

• Opaque decision taking

Partnering with ventures:

• Some things can stay

small and easy

• Repeatable types of

engagement

• Keep it personal

APIs are made to be

consumed

make it easy and fun

The internet of things is a mindset

not a product or technology

• Be more open with your APIs

• Don’t try to own or control it all

• Companies big and small

working together to create new

use cases.