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The Clea Group of Companies is a Rs.
1 billion (Rs. 100 crore) entity that
offers a plethora of services ranging
from Public Relations, Media Relations
and Dissemination, Film Production,
Marketing Consultancy, Celebrity PR,
Visual Communication & Design, Brand
Custodial Services and Market
Research. With offices in 33 cities
across the country and employing over
260 experts, the Clea Group is
quintessentially a highly dynamic and
expert organisation that can handle the
communication needs of any
corporate, brand or individual.
What would you like
to see?
Confessions of a PR
Professional
What they Can’t Teach you in
any Management or
Communication School
PG-18 - Students accompanied by Teachers
Not admissible in any other forum
Admitted under duress and adrenaline stupor
Confessions of a PR
Professional
I begin at the end…
• Not of my journey…
• Not of my dreams…
• Not of my hope either…
• But…
• At the end of my beginning!
What the hell does that
mean?
End of my
beginning…
Absurd as it may sound…
• It is the truth!
• For that is where it all
began…
My beginning…
• Was exactly like that of
millions of others before
me…
• And millions after me…
• And the same as what it is
going to be for the majority
of hopeful graduates sitting
in this gathering…
A beginning…
• Full of hope…
• Full of ambition…
• Full of confidence…
• Full of spirit…
• Full of enthusiasm…
• Full of Zest, vigor, energy
and verve…
Have you ever seen a football
match?
• And noticed the player who is called upon
from the bench, by the coach…
– How he springs up…
– How he stretches himself and preens…
– How he takes his position just outside the
boundary line…
• And waits expectantly for the moment, when
the Line Referee signals to a player on the
field to come out…
• And how he dances, prances and swaggers
his way into position…
I was just like that…
• Waited on the boundary line till an
opening in Mudra PR was offered
to me…
• And with glee, swagger and
passion…
• I entered the field of PR
The field of Public
Relations
• Creative…
• Exciting…
• Challenging…
• Abounding…
Abounding…• With opportunity
To think…
To strategise…
To apply what I had learnt in text
books…
To succeed and make a mark
for myself…
To make a difference…
•Entering the world of
brands, is like entering a
wonderland – magical,
mysterio9us, alluring and
unpredictable…
•A world which is
characterized by a
singular characteristic…
For reading more of this
book…• You have to buy it…
• After I write it…
The Perceived field of Public
Relations
•Build Brands…
•Manage
Communication…
•Build relationships…
•Create Brand
Strategies…
Certified that this person has achieved excellence in
Ideation…
Creativity…
Innovation…
And…
Communication
By sheer virtue of the fact that he/she is
in the field of Public Relations
The truth is…
• There will hundreds of
people who will tell you
about the great world of
PR…
• And thousands of books
that espouse its merits…
While they are all honorable
men…
And so equally honorable
are the books…
Picture abhi baaki hai
doston…
Aur shayad…
Zara adhuri hai…
What they Can’t Teach you in
Any Management or
Communication School
The field of PR
A Percentage Analysis
100%
Single Dimensional
Immeasurable
Uncontrollable
Frustrating
Stressful
90%
Unreliable
Thankless
Unplanned
Subjective
80%
Difficult
Demeaning
Unappreciated
70%
Can never meet Client
Expectations
Uncertain
60%
Unethical
Client
Expects
• impossible deadlines
• Unreasonable Expectations
• Instant Gratification
• Irrational
Nature
• Has no loyalty
• Petty, mean and selfish
• Has dual standards
• Always blames
Attitude
• Has no respect
• Is stingy
• Always demands free service
• Never appreciates but, is always critical
Behaviour
• Has no understanding
• Never gives you a proper brief
• Use you as per their need and then instantly discards you
• Treats you like shit!
• Is not your friend
www.cleapublicrelations.comvinodgnair@cleapublicrelations.comMedia
Doesn’t trust you Thinks of you as a hindrance
Never co-operates
Never delivers what you expect…
•Never delivers what they make you expect…
•Never delivers what should be expected…
Is totally unreliable Never reports accurately
Never does its homework Never keeps its promises
Bad mouths you to the Client Lies through its teeth
Is Corrupt Is not your friend
Uses you as per its need and discards you instantly after
Are you guys scared
enough?• I hope so…
• Because that’s the intent…
• To scare you out of your
complacency…
• To jolt you from your dreamy
stupor…
• To startle your mind…
For, in this state of nervousness…
when you still choose to enter the field of
PR…
You will be empowered!
• It energizes your body, yet, makes you more careful
• It makes you see better, feel better, react better, act
better
• It gives you the ability of speed
• It makes you take risks which you would otherwise
be afraid of taking
• It focuses your mind, body and spirit towards the
conquest of it
• It forces you to be honest with yourself
• It enforces passion, commitment, diligence and
attention to detail…
With the Power of Nervous Energy…
The World of PR
• Like the
two sides
of a
coin…
The Bright Side…
• Is what you learn about…
• What you read about…
• What you percieive…
• And what excites you…
The bright world of
Communications
• Transparent
–Ethical
•Ongoing
