Now that you have spent months designing your trade show exhibits, but there are several elements to take into consideration in order to make the most of your trade show participation. Here are a few key components you should keep in mind before the big trade show takes place.
1. Components of SuccessfulTrade Show Displays Kristin Hovde Smash Hit Displays
2. Draw in a crowd with:
Eye-catching trade show booths
The right location
3. Did you know
Over 70 percent of attendees know what trade show exhibits they want to stop by before even getting to the event.
If you are not on that list, its important your display system stand out from the rest.
So What are some key elements to think about as you design your convention booth?
4. Stunning Trade Show Exhibits Should
As you design your
trade show graphics , think
about billboards along the
highway. They have only one
or two photos, a short
sentence that gives their
audience an idea what they do,
and has their contact information.
Custom displays are increasing in popularity because of their unique design that stands out among the others.
5. Choose a High-Traffic Area
If possible, choose an area that is:
At the entrance or exit
Close to Food areas
Attendees may not realize they want to see your trade show booth until they are walking by it in one of these popular areas.
6. Clear Signage
Signage should be easily seen from the aisles that lets attendees know who you are and what your company does.
Hanging banners will attract a crowd from across the convention floor, since it hangs directly above your trade show exhibit and comes in a variety of gorgeous shapes and sizes.
Banner standswill also get your display system noticed.
7. Keep Attendees Entertained with Attractions
Having attractivetrade show boothswill intrigue people to stop by, but attractions will turn that interest into possible business opportunities.
Effective ways to attract attendees:
8. These Tips Will Help Draw in a Crowd
But pre-show marketing will inform people of your convention display before the event takes place.
This can be done through social media, newspaper or TV ads, or direct mail.