Company presentation 2013

2013 1© data information intelligence GmbH

data information intelligence GmbH

healthcare data market information

business intelligence


dii at a Glance

Full service healthcare market research, provider for independent, objective and empirically validated information and insights

Specialists in IVD, medical imaging and medical devices

Global coverage, market research experience in 50 countries worldwide

In business since 2006

20 - 35 projects per year supporting critical business decisions

Clients are leading medical companies, start ups, scientific institutions and other market research and consulting firms

Team of nine professionals with interdisciplinary background in business, healthcare, market research, statistics and genetics

Plus 70 multi-lingual interviewers – nimble and highly responsive to client needs, while still offering global capacities from one hand

Expert partner providing problem-oriented solutions and decision support

Professionalism in all matters: We comply with market research standards set by organizations such as ESOMAR, CASRO and BVM.


dii Value Proposition

dii - The Global Specialist

Specialization: Mature market understanding in the healthcare sector, strong

focus on IVD

One stop-shop: All from one hand – from research design to final presentation

Truly global: We realize international projects from one central source and

simultaneously combine standardized processes with an elemental sensitivity for

local differences

Flexible: Modular combination of diverse research methods to optimize results

and costs

Systematic: Regardless if small or large-scale survey

Effective sample steering: Full database of healthcare institutions allows sample

composition and extrapolations at segment level

Actionable reporting: problem-oriented solutions, specific recommendations

and feasibility of results

Moderate costs


Experts …

Informed Decisions

data information intelligence

… in Healthcare Market Research


Data Collection

Global access to medical experts …50,000 healthcare institutions selectable by country, type, size, ownership and an integrated research approach

• Western Europe• Eastern Europe• USA• Latin America• Arabia• Australia• India• China• Japan

• Telephone• Face to face• Online• Mini survey• Workflow analysis• Audit• Online & face to

face focus groups• Laboratory panel• Tracking studies

• Laboratory• Radiology• Pathology• Hematology• Oncology• Cardiology• ICU• OR• Urology• Gynecology• Pediatry• GP … and more

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Transform data into information using individual techniques for qualitative and quantitative analysis, data-mining and data analytics, customized to the unique needs of each client

Market Information

ConJoint Analysis

Van Westendorp Price Sensitivity

Segmentation or Cluster Analysis

Net Promotor Score

Probit, Logit and Linear Regression Models

SPSS, STATA, R

Tabulations, charts and verbatim per segment

Executive summary with business implications and recommendations,

focus on what is important without losing

sight of the details

WebEx or Workshop

Analytical results

&

pragmatic, entrepreneurial

mindset


MRSA Test Volume Germany Hospitals Private Labs Total

# of testing facilities 138 130 268

Av. annual volume / facility 2.770 4.815 3.761

Min 60 36 36

Max 27.000 15.000 27.000

Median 900 4.050 1.500

Projected annual volume 382.880 626.241 1.009.121

Sample

General demand for panels, although term not always understood and potentially misinterpreted as “100% mutation coverage”

“I think that we have a general demand for panels.”“It would be nice to see x+ y + z being tested from one sample.”“Currently we only do separated tests, but it will be necessary to do panel tests in the future.”Need for all tumor areas :“All of the three big tumor areas:….”“We need panels for every marker involved …”“We need them for lymphomas, endocrine tumors and melanomas.”

Sample

A Tables

C Verbatims

B Charts

Market Information

Granular client output


Interpret results in the client-specific business context

Identify strategic opportunities and options

Provide problem-oriented, realistic solutions and recommendations

Guide preparation of individual assessment and implementation issues

Preparation of guidelines or manuals

Internal trainings, consolidation of existing knowledge

Consumer insight management

Transfer information into action market-driven and customer-focused

Business Intelligence


Business Intelligence

Sample Output: Yearly NA Test Volume per Segment

Create value at every critical point in the product life cycle

Price sensitivity

Competitive analysis

Market potential & segmentation

Supply chain analysis

Market analysis and valuation: trends, drivers, influencers

Product awareness & market penetration

Customer insight management

Competitor benchmarking

Input to new market opportunities, product & customer diversification

Lead identification & customer databases

Customer needs and demands

Final product refinement

Marketing message test

Product Development

Risk analysis and decision back up

Concept validation and optimization

Prioritization of targets

Forecasting inputs

Entry Planning

Product Launch

Post Product Launch


… from project design to delivery

Project Workflow

Recommend and substantiate optimal choice of methodology, target respondents, screening criteria and sample sizes

Structure project content for optimal price performance ratio

Project Design

Data processing: cross tabs, open ended coding

Coordinate code plans, table contents and formats

Presentation, interpretation & explanation of results

Tangible action recommendations and deductions

Secondary & primary research in native language

100% data quality control

Data validation, call backs

Interim data exports

Ongoing status monitoring & reporting

Fielding Delivery

Questionnaire development

Pilot interview(s), feedback discussion & implementation

Programming

Translations

Briefings

Project Set Up

Multiple layers of quality control mechanismsRegular team & client feedback sessions to create better ideas.


Project design Link between client

& dii project teams Ensure project

milestones are met

Kathrin Franke

Managing

Director

Ana Torres

Sales & Business Development

We work with you

Project Team

Nora Hartenstein

Project Manager

Planning & coordination of project work tasks

Timelines & costs Team supervising Quality implementation Monitor & report project

progress

Questionnaire development

Data quality guidelines

Briefings Medical /

scientific content

Client presentation

Mark Whitten

Scientific Consultant

Methodology & questionnaires Methodology & sample sizes Statistical analysis Data quality Prepare all output materials, tables & charts

Olga Fedorov

Lead Analyst

Sandra Gärtner

Lead Analyst

SW & HW infrastructure

Contact & sample management

Technical briefings HaLIX service

admin Data protection Online surveys

Michael Lindner

Technical Administrator


dii investigated test type and volumes in physicians practices and helped prioritize target segments where the company could maximize sales potential and develop a strong competitive advantage.

dii conducted a Van Westendorp conjoint survey in 5 EU countries to determine the optimal price for the new test to maximize profit. The survey also determined key product values influencing a lab decision to buy the test.

dii designed and conducted a large scale market research campaign with 1,600 interviews with NAT Labs on test types and volumes, platforms & reagents. dii delivered and analyzed the database, client could quickly assess the market potential and segments for short-term growth.

dii developed and conducted a large scale market research project to investigate current workflow and future product requirements,determine the acceptance of selected new product attributes. Results confirmed the original product concept and guided critical design and engineering development decisions.

Periodic measurement of client satisfaction to refine and improve product, marketing and service strategy and understand customer issues and concerns, unmet needs and the own perception in the market.

dii conducted face to face in-depth interviews in Germany and UK to review the potential of the new technology, benefits and limitations to market as well as details on product features, prices and the impact of competitive technologies. Results listed the significant challenges that the client would face upon entering this market and specified further product development strategies.

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Reference Projects

Market Entry Strategy for a Benchtop Analyzer in Private Physician Practices in Germany

Price Sensitivity Measurement for a New HCV Confirmation Test

Market Segmentation of molecular laboratories in Germany, UK, Italy, Spain, France, Japan and US

ConJoint: Platform & workflow requirements for automated blood screening solutions in Germany, France, Italy, Spain, Greece, Portugal, Mexico, Argentina, Brazil, Hong Kong, India, Singapore, Australia, Canada, USCustomer Satisfaction Measurement

Blood Screening, World

New Technology Report: assess the market potential of a new technology for identification of positive blood cultures


User-friendly front end offering a broad portfolio of interactions

Individual search and filter options

Statistics – ready to use tables and charts, showing absolute # and % for brand usage which can be individually segmented

Export and print function for individual purposes

List view showing list of all entries matching search criteria

&

Detailed view showing all data per institution

Demography including group structures

Hospital and Laboratory Information Exchange

HaLIX

a web based database providing information about hospitals and laboratories, instruments, tests and reagents in Europe


dii Customers

Diagnostic Imaging

HINE/Deloitte Konica Minolta Medos AG Philips Medical Systems Siemens Healthcare Toshiba T-Systems …

Agfa Healthcare Canon Carestream Health COCIR EZ-EM Fuji Film GE Healthcare HIMSS


dii Customers

Laboratory Diagnostics

Philips Qiagen Quidel r-biopharm Roche Diagnostics Siemens Samsung Sysmex Tosoh Bioscience Ventana …

Abbott Diagnostics Bayer Schering Beckman Coulter Becton Dickinson Biocartis Bio-Rad Laboratories Biosite Cepheid Cytyc Elitech GenMark

Grifols Hologic / Gen-Probe Ilumina Lambda Life Technologies Luminex Merck Millipore Meridian Mitsubishi Chemicals Novartis Perkin Elmer


data information intelligence GmbHSchwägrichenstr. 9 | 04107 Leipzig | Germany

www.dii-healthcare.com

When Do You Contact Us?

Kathrin Franke Managing Consultant Tel: +49 (0) 341 333 95 444 [email protected]

Ana Torres RamirezSales & Business Development Tel: +49 (0) 341 333 95 [email protected]