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Henrik Berglund Chalmers University of Technology Center for Business Innova8on [email protected] www.henrikberglund.com @khberglund Coming up with a good startup idea 20131024 1

Coming up with a good startup idea

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Finding startup ideas. Prepared for intro lecture in the class "Creating New Business" as Chalmers University of Technology.

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Page 1: Coming up with a good startup idea

               

Henrik  Berglund  Chalmers  University  of  Technology  Center  for  Business  Innova8on  

[email protected]  www.henrikberglund.com  

@khberglund    

 Coming  up  with  a  good  startup  idea  

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Three  heuris8cs  (can  be  combined)  

1.  Solve  a  problem  you  have  yourself  

2.  Choose  a  market  you  would  like  to  serve,          find  out  what  problem  those  people  have  

3.  Clone/tweak  what  works  elsewhere  

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1)  Solve  a  problem  you  have  yourself  

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Ask  yourselves  

Why  doesn't  someone  make  X?  If  someone  made  X  we'd  buy  it  in  a  second!      Are  you  “ahead  of  the  curve”  on  some  dimension?    If  so,  your  problems/needs  may  be  common  in  the  future.  

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2)  Choose  a  market  you  would  like  to  serve      find  out  what  problem  those  people  have  

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Who  do  you  want  to  work  with?    

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What  problems  do  they  have?  

Talk  to  people  (you  probably  know  some)    Search  forums,  twiTer,  Facebook  and  blog  post  for  common  complaints  and  problems  (and  ask  to  contact  them)    

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Polled  his  blog  readers  for  1  or  2  favorite  cook  books  

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Polled  his  blog  readers  for  1  or  2  favorite  cook  books  Selected  books  with  4,5  or  higher  on  Amazon  

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Polled  his  blog  readers  for  1  or  2  favorite  cook  books  Selected  books  with  4,5  or  higher  on  Amazon  Read  most  helpful  reviews:  what  is  missing?  

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Polled  his  blog  readers  for  1  or  2  favorite  cook  books  Selected  books  with  4,5  or  higher  on  Amazon  Read  most  helpful  reviews:  what  is  missing?  Gross  list  of  recepies/items  for  his  new  book  

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3)  Clone/tweak  what  works  elsewhere  

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Copying  is  generally  good  advice  

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Copy  80%    Innovate  20%  

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Copy  99%    Innovate  1%  

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In  sum  

1.  Solve  a  problem  you  have  yourself  

2.  Choose  a  market  you  would  like  to  serve,          find  out  what  problem  those  people  have  

3.  Clone/tweak  what  works  elsewhere  

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Tools  

hTp://steveblank.com/tools-­‐and-­‐blogs-­‐for-­‐entrepreneurs/    hTp://pla_ormsandnetworks.blogspot.se/2012/12/managing-­‐startups-­‐best-­‐posts-­‐of-­‐2012.html    hTp://www.appsumo.com/sumo-­‐jerky/    (more  of  a  fun  example)    

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Ideas  used  in  this  presenta8on  hTp://paulgraham.com/startupideas.html  hTp://www.fourhourworkweek.com/blog/2013/08/08/low-­‐risk-­‐entrepreneurship/  hTp://www.slideshare.net/andrew_null/zero-­‐to-­‐trac8on  hTp://kevindewalt.com/2013/08/26/looking-­‐for-­‐a-­‐startup-­‐idea-­‐first-­‐pick-­‐your-­‐market/          

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Henrik  Berglund  Chalmers  University  of  Technology  Center  for  Business  Innova8on  

[email protected]  www.henrikberglund.com  

@khberglund    

Tack!  

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