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Julia Vargiu, founder of New Business Methodology presents…
#CMOtruth | +61 408 860 471 | [email protected]
Combined these four CMOs have…
years in marketing million budget
average age
w
Brand Strategy Agencies Media Agencies
Creative Agencies PR Agencies
Design Agencies Recruitment Agencies
Digital Agencies Sales Promotion Agencies
Direct Agencies Sampling & Demonstration Agencies
Experiential Agencies Shopper Marketing Agencies
Event Agencies Social Media Agencies
Fulfilment Agencies Sponsorship Agencies
Full Service Agencies Tradeshow Producers & Wholesale Exhibitors
Market Research Agencies Web Development Agencies
Power to hire these types of agencies:
#1 Mr Retail
#1 Mr Retail
#2 Ms Finance
#1 Mr Retail
#2 Ms Finance
#3 Mr Alcohol
#1 Mr Retail
#2 Ms Finance
#3 Mr Alcohol
#4 Mr Travel
Do all agencies sound the same?
How can an agency truly be distinctive from their competitors or peers?
#CMOtruth
What’s the best way for an agency you’ve never heard of to persuade you to meet with them, when you don’t need them and you’re not looking?
#CMOtruth
What did an agency do to win a piece of your business without having to pitch?
#CMOtruth
When should CMOs and CEOs have a relationship with media owners?
What are the benefits or pitfalls?
#CMOtruth
What’s the most clever win-win remuneration package an agency has ever approached you with?
Did you take it?
#CMOtruth
Do they understand how you spend your time and do they help you be more efficient, or are they just making more work for you?
What can agencies do to help elevate the credibility of the CMO at the executive table?
#CMOtruth
What do you know about what your agencies are doing that they think you don’t know?
#CMOtruth
What are the key things that make an agency’s relationship with you go stale?
#CMOtruth
What are some of the simple stupid things you wish agencies would stop doing?
Or has an agency done something so stupid it jeopardised your relationship or made you have to fire them?
#CMOtruth
Do marketers really want their agencies to make money?
And why?
#CMOtruth
How many of the agencies you have worked with in your career have really understood your business, and its commercial realities at a depth that you would have expected or wished?
#CMOtruth
What’s the one thing you wish all of your agencies would start doing?
#CMOtruth
Thank You!
#CMOtruth | +61 408 860 471 | [email protected]