ChescoMG Event: Google+ Hangouts, Local SEO and Reputation Management Tips

Dinner and a Presentation:Google Hangouts / Tips to Help with Local SEO

& Reputation Management

Wednesday, April 12, 2023

22www.ChescoMarketing.com #ChescoMG

• Welcome and 30 Second Intros• Upcoming events• Stay connected• Google+ Hangouts with Carla Wilson• Tips on Local SEO/Reputation Management

with Jeff Tincher• Q&A / Open Discussions

Tonight’s Agenda


CARLA WILSON@WILSONVA

Google Hangouts


JEFF TINCHER@JEFFTINCHER@CHESCOMARKETING

Local SEO/Reputation Management for Small Business


• Optimize your Title Tag• H1/H2 Tags• Write good Meta Descriptions• Phone and Address• Create Google Local Page• Get reviews• Local citations

– A citation is a mention of your business name with another piece of business information, such as your phone number, address, website, or a combination of the three.

Quick SEO Checklist


Sample of The Perfectly Optimized Local Page

Keyword Phrase: “licensed plumber in Exton”

Page Title Tag: Licensed Plumber in Exton, PA | Pete’s Plumbing

Meta Description: Pete has been a licensed plumber in Exton for over 20 years. He offers a 2 year guarantee on all this work. Call 484-555-1212 for a free estimate.

DO YOU NEED A LICENSED PLUMBER IN EXTON?

What Contributes to rankings:• Title Tag• Meta Description• Headline (H1 & H2 Tags)• Permalink (URL)• Body/Content Optimization (have

keywords in content, local mentions, etc)

• Local Markup (schema or at least have Name, Address, & Phone on the page)

Page URL: http://petesplumbing.com/licensed-plumber-in-exton


Meta Description helps Click-Thru on SERPS

Meta Description: Pete has been a licensed plumber in Exton for over 20 years. He offers a 2 year guarantee on all this work. Call 484-555-1212 for a free estimate.

• Write for humans!• Keep it unique for EACH page.• Include info about business.• Call to Action: Phone number.• Offer: free estimate


To Dos to Check Your Reputation

#ChescoMG @ChescoMarketing www.ChescoMarketing.com

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