ChescoMG Event: Google+ Hangouts, Local SEO and Reputation Management Tips

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  • 1.Dinner and a Presentation: Google Hangouts / Tips to Help with Local SEO & Reputation Management Friday, August 23, 2013

2. 2 Welcome and 30 Second Intros Upcoming events Stay connected Google+ Hangouts with Carla Wilson Tips on Local SEO/Reputation Management with Jeff Tincher Q&A / Open Discussions 2 www.ChescoMarketing.com #ChescoMG Tonights Agenda 3. CARLA WILSON @WILSONVA Google Hangouts 3 www.ChescoMarketing.com #ChescoMG 4. JEFF TINCHER @JEFFTINCHER @CHESCOMARKETING Local SEO/Reputation Management for Small Business 4 www.ChescoMarketing.com #ChescoMG 5. 5 Optimize your Title Tag H1/H2 Tags Write good Meta Descriptions Phone and Address Create Google Local Page Get reviews Local citations A citation is a mention of your business name with another piece of business information, such as your phone number, address, website, or a combination of the three. 5 www.ChescoMarketing.com #ChescoMG Quick SEO Checklist 6. 6 6 www.ChescoMarketing.com #ChescoMG Sample of The Perfectly Optimized Local Page Keyword Phrase: licensed plumber in Exton Page Title Tag: Licensed Plumber in Exton, PA | Petes Plumbing Meta Description: Pete has been a licensed plumber in Exton for over 20 years. He offers a 2 year guarantee on all this work. Call 484-555-1212 for a free estimate. DO YOU NEED A LICENSED PLUMBER IN EXTON? What Contributes to rankings: Title Tag Meta Description Headline (H1 & H2 Tags) Permalink (URL) Body/Content Optimization (have keywords in content, local mentions, etc) Local Markup (schema or at least have Name, Address, & Phone on the page) Page URL: http://petesplumbing.com/licensed-plumber-in-exton 7. 7 7 www.ChescoMarketing.com #ChescoMG Meta Description helps Click-Thru on SERPS Meta Description: Pete has been a licensed plumber in Exton for over 20 years. He offers a 2 year guarantee on all this work. Call 484-555-1212 for a free estimate. Write for humans! Keep it unique for EACH page. Include info about business. Call to Action: Phone number. Offer: free estimate 8. 8 8 www.ChescoMarketing.com #ChescoMG To Dos to Check Your Reputation 9. 9 Contact Us and Join the Group Schedule of Workshops/Seminars/Monthly Meetings Past Presentations in Slide Library More content being developed Suggestions and feedback? Social@ChescoMarketing.com Facebook: www.Facebook.com/ChescoMG Twitter: www.twitter.com/ChescoMarketing LinkedIn Group: http://linkd.in/ChescoLI Email List: http://eepurl.com/tE1of SlideShare: http://slideshare.com/chescomg www.ChescoMarketing.com #ChescoMG @ChescoMarketing www.ChescoMarketing.com