CETS 2011, Brigitte Barrett-Johnston, slides for Developing an eLearning Curriculum Plan

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Copyright © 2011 The Nielsen Company. Confidential and proprietary.Copyright © 2011 The Nielsen Company. Confidential and proprietary.

Chicago E-Learning and Technology Conference 2011

Developing An E-Learning Curriculum Plan – A Closer Look

Brigitte Barrett-Johnston, Director of Curriculum – Global Learning Services, Nielsen

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Copyright © 2011 The Nielsen Company. Confidential and proprietary.

Who Is Nielsen?• We are a leading global information and measurement

company that provides clients with a comprehensive understanding of consumers and consumer behavior.

• We deliver critical media and marketing information, analytics and industry expertise about what consumers watch and what consumers buy.

• We help our clients maintain and strengthen their market positions and identify opportunities for profitable growth.

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Who is Brigitte Barrett-Johnston?• Nielsen’s Director of Curriculum with Global Learning

Services.

• Global Learning Services drives results through innovative design and technology, collaboration, leadership and global influence for a consistent, high-quality learner experience.

• Over 15 years of experience in Communications, Television, Media, Training and Development.

• Develop, design and deploy curriculum plans for Nielsen’s clients and employees.

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Why Global Learning Services?• Request from Media Client Services Executives within Nielsen

• Educate Client’s Sales Representatives on the business of Nielsen

• Preliminary discovery meetings with key client players and Nielsen

• Objective setting

• Curriculum Plan Design

• Curriculum Plan Deployment

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Client Objective Setting

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Client’s Training Objectives/WIIFM

• “Our Sales Reps need to know the different services offered by Nielsen, notably the Television industry”.

• “Our Sales Reps need to go to market and effectively discuss the buying process”.

• “Our Sales Reps need to know more about competitive positioning”.

• “Our Sales Reps are located in 20 different markets –scattered across the United States”.

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It’s a bird, it’s a plane! It’s a Curriculum Plan!

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Curriculum Analysis and Objective Setting

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Objective: “The Daily Planet Sales Reps need to know the different services offered by Nielsen, notably the Television Industry

•Session One: Television Industry Overview

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Objective: “The Daily Planet Sales Reps need to go to market and effectively discuss the buying process”

•Session Two:Inside the TV Buying Process

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Objective: “The Daily Planet Sales Reps need to know more about competitive positioning”

•Session Three:Media Selling Strategy

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Objective: “The Daily Planet Sales Reps need to know more about competitive positioning”

•Session Four –Breakout Sessions including recognizing the Media Mix

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Curriculum Design

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Important item in Curriculum Design – know your client’s delivery needs

• Daily Planet Management staff expressed the following during the discovery phase:

– The Sales Reps are scattered across the United States.

– Difficult to gather all the Sales Reps together for one meeting.

– Offer a variety of learning options

– Need a quick turnaround time for training

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Question – E-Learning the best option for this client?• Why or Why Not?

• Is E-Learning the best option here?

• In-person, classroom style training be more effective?

• Let’s discuss!

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It’s a bird, it’s a plane! It’s a E-Learning Curriculum Plan!

Global Learning Services dedicated time and resources to developing content for the virtual instructor-led sessions and offered The Daily Planet the opportunity to enroll in two e-learning courses prior to attending the virtual instructor-led training.

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Curriculum Deployment

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Nielsen U for The Daily Planet

Nielsen U? Tell me more about it!

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• Nielsen U is our on-line, educational platform for clients

• Access to Nielsen U for all Daily Planet Sales Reps

• Recommended 2 online tutorials prior to attending virtual sessions

• All four, instructor-led sessions to be delivered virtually

• Marketing directly to Daily Planet associates

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• Access to NU for all Daily Planet associates

• Recommended 2 tutorials prior to attending Live Meeting sessions

• Marketing directly to Daily Planet associates

• Direct Links to tutorials

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Nielsen U for Daily Planet –Virtual, Instructor-Led Sessions• 4 Live Meeting

Sessions scheduled weekly

• 5 “pilot” Daily Planet markets

• Customized post-training survey delivered after each session

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Process for developing an E-Learning Curriculum Plan• Preliminary discovery meeting with your client

– Ask those key questions – audience size, location, limitations, WIIFM

• Develop and present training objectives to your client

• Discuss delivery options – E-Learning is a fast-paced, delivery method for training

– Virtual, instructor-led training– E-Learning development tools – Articulate, Camtasia

• Design and Deploy E-learning

• Post-Training Evaluation – Metrics that Matter

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Questions?

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Thank You!

Business

CETS 2011, Brigitte Barrett-Johnston, slides for Developing an eLearning Curriculum Plan