3 things I wish I knew

as a student...

and 8 things i have

learned since!

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Extract from talk at Central Saint Martins College of Art & Design, London, UK in November 2011.

© FredoichiCecilia Weckström, The LEGO Group

[1.] “designease” is not a language normal people

understand

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Image: Mike Stimpson

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[2.] A fool with a tool is still a fool

Image: Mike Stimpson

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[3.] no amount of design can compensate for a bad business idea

Image: Mike Stimpson

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8 things I have learned since I was a student!

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[1.] to success-

fully solve a

problem first

define it well.

Image: Mike Stimpson

[2.] the greater the diversity of stimuli, the richer the creative mind.

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Image: Mike Stimpson

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CreativityThe ability to generate ideas and things that are new, surprising and valuable to oneself.

InnovationThe ability to generate ideas and things that are new, surprising and valuable to others.

[3.] don’t confuse creativity with

innovation

[4.] compete in areas where your skills are scarce, not where they are abundant.

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Image: Mike Stimpson

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[5.] what separates a master is 50 000 hours of practice.

Image: Mike Stimpson

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[6.] people join companies, but leave managers.

Image: Mike Stimpson

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[7.] if your actions inspire others to DREAM more, LEARN more, DO more and BECOME more,

you are a leader.

Image: Mike Stimpson

[8.] you choose the kind of day you have.

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Image: Mike Stimpson

summary14

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Being

Knowing Doing

Leadership

[Intellectualrigor]

[Disciplinedexecution]

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one who fears failures limits his

activities. failure is only the opportunity to intelligently begin

again. Henry Ford