Case study opito

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1. OPITOSafety & Competence Conferencecase study 2. client proleThe BIG Events team were tasked withcreating a flagship event for OPITO whichformed part of the overall communicationsOPITO plan for increasing OPITOs global brandThe Oil & Gas Industrys focalawareness.point for skills, learning andworkforce development.With over 30 years ofexperience, OPITO supportsthe oil and gas industry aroundthe world with ofces inAberdeen, Dubai, KualaLumpur and Houston. 3. our brief BIG created and managed the OPITO Safety & Competence Conference in Abu Dhabi in 2010 and 2011, and are currently working on the 2012 event. 4. what we didBIG developed and delivered successfulconferences in 2010 & 2011. Ongoing liaisonwith the internal project team, regular site visits toAbu Dhabi coupled with attention to detailensured that both events ran extremely smoothlyand exceeded the targets set by OPITO. 5. what we didBIG secured high prole industry sponsors and speakers for each event.Lord Cullen (author of The Cullen Report into the Piper Alpha disaster) delivered the keynote speech in 2011. BIG created the conference brand and promoted this internationally via the creation of a dedicated website and securing important media partnerships with appropriate trade publications. 6. end result The 2010 event reached the target of 200 delegates from 15 countries. The objective in 2011 was to increase this to 300 from 20 countries and the outcome was 350 registrations from 23 countries. BIG secured excellent international press coverage for both events and OPITO has seen a 150% increase in its international business. BIG is now working on the 2012 conference, with the additional target of promoting and selling an exhibition to the event, continuing the strong working partnership that has been in place for over 6 years. 7. testimonial BIG have been our events organiser for over 6 years. Never once have they failed to deliver to our expectation and quite often they have exceeded them. Their ability to listen, understand, advise, plan, manage and ultimately deliver is terrific. Our annual global conference in Abu Dhabi is our flagship event and the events team at BIG have turned this into a truly global oil and gas industry event. {David Doig} Group Chief Executive, OPITO 8. Glasgow EdinburghAberdeenLiverpoolFifeThe BIG Partnership The BIG PartnershipThe BIG Partnership The BIG PartnershipThe BIG Partnership5 Park Circus Place 4th Floor, Venue Studios 11 Thistle PlaceSuite 620, The Plaza 36-40 High StreetGlasgow G3 6AH21 Calton Road Aberdeen AB10 1UZ 100 Old Hall StreetKirkcaldy KY1 1LUEdinburgh, EH8 8DL Liverpool L3 9QJ0141 333 9585 0131 557 525201224 6150000151 600 512601592 643200www.bigpartnership.co.ukinfo@bigpartnership.co.uk