GO BEYOND “WHAT” CUSTOMERS SAY ONLINE AND FIND OUT “WHY” Real-Time Web and Social Media reversed the traditional logics of communication. Today consumers are the real actors of the web. In order to listen and engage them, brands really need to adopt innovative tools. c2b - “Consumer to Business” - is the answer.

BUSINESS INTELLIGENCE + SOCIAL WEB = SOCIAL INTELLIGENCE By monitoring the everyday million conversations on the Web and Social Media, c2b analyzes the unstructured digital content previously acquired and creates strategic insights and actionable intelligence to better manage products, brand reputation and consumers. THE EVOLUTION OF SENTIMENT ANALYSIS Semantic Analysis overcomes the traditional concept of “positive or negative sentiment” and allows understanding the real meaning of conversations. The system is based on advanced statistic methodologies that have been made accessible also by an unskilled business user. Information is presented in a flexible and interactive interface, ready to be exported in various formats.

LISTEN. DISCOVER. ACT. c2b imports data from unstructured sources as websites, social networks, blogs, RSS feeds and internal warehouses. It applies Natural Language Processing Logic on the data, finding the meaning of the phrases and the associated sentiment. The system selects only relevant contents, deleting buzz, noise and spam. It automatically adds all new qualified sources.

ACTIONABLE INFORMATION The output of the process consists in custom conceptual maps, positioning tables, trend graphs. The results are already synthesized and aggregated by user-defined logics. You can conduct an analysis at any level of detail you prefer. So you can find the sentiment relative to the whole brand or isolate a particular product or a key feature and monitor its changes during the time.

C2b is the result of the collaboration between two companies leader in Predictive Marketing (i4C) and Digital Business (Tecla.it). c2b offers advanced services of Social Intelligence & Consulting to brands that want to manage in an new way Web Marketing, Digital Strategy and Customer Engagement. .

NLP Logics

Semantic Analysis

Crawling Technology

Information Extraction

SOCIAL INTELLIGENCE Sources

News

Social Media

Internal Databases

BUSINESS VALUE

LESS EFFORT AND MORE ACCURACY FOR A MORE CLEVER SYNTHESIS OF ONLINE CONVERSATIONS AND MARKET

c2b is an integrated mix of Advanced Technology and Social Media Consulting to manage in an innovative way Web Reputation and Customer Engagement of your brand and products

With c2b you can

 Extract contents from different and unstructured web sources

 Understand the meaning of online conversations

 Analyze our brand and your competitors’ reputation

 Anticipate consumer needs and questions

 Take the best actions to respond to emerging needs

Social Media Consulting

c2b Social Specialists flank the client in every phases of the process:

 listening strategy definition

 building of a dictionary specifically tailored to the industry

 Strategic insight and analysis on customer, brand and their competitive environment

KEY FEATURES

ALERTING A daily newsletter that reports the most relevant mentions and the negative/positive qualifications on brand, products, specific topics.

NEW TOPICS Identifies issues and news of great interest to consumers. It allows you to intercept the bud themes which will be discussed more in the future.

TRENDING TOPICS Identifies new topics between those who are confirmed as a trend. Allows you to measure ROI and effectiveness of online communications.

MARKET BEAT The maximum synthesis of market buzz about a topic or a brand. Provides relevant indicators and statistics on qualifications.

STRONG & WEAK ANALYSIS Highlights the strong and weak point of your brand, product and people by analyzing mentions and aggregate them by polarity.

CONNEXIONS Shows how your brand and products are perceived online, what are the logics of choice of the consumers and what drives their preferences.

BRANDSCAPE Explore your brand positioning related to custom concept and competitors. Draw a time-refreshing positioning map. Allows analytics breakdowns by media type and tags.

BUSINESS VALUE

c2b is the Social Intelligence Solution that allows you to manage in an innovative way:

 WEB REPUTATION  BRAND PROTECTION  AUDIENCE ENGAGEMENT  COMMUNITY BUILDING  WEB CRM  PRODUCT INNOVATION

FEATURES

 Extended Web Monitoring  New Sources Identification  Clean and Relevant Data  Text Semantic Analysis  Real Sentiment Detection  Interactive Conceptual Maps  Custom Aggregation  Exportable Reports

ONE SHOT SERVICES

c2b provides on-demand counseling interventions focused on customer needs, achieved through the integration of Social Analytics tools with detailed knowledge of Real-Time Web and Social Media.

 Reputation Analysis  Audience Intelligence  Competitive Intelligence  Media Mapping  Company Digital Footprint  Brand Audit  Field Analysis  Social Network Analysis

c2b - Milanofiori, Strada 4 Palazzo N1, Italy www.consumertobusiness.it marketing@consumertobusiness.it