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Whatabout
thisletterC
ROBERT KATAIVisual Marketer & Brand Evangelist @Bannersnack
@katairobi
What you are going to read is not something new.
It’s just a basic
REMINDER
So, play some music,turn off your phone,
and let's get started.
You have already reada bunch of books and
articles but maybeyou forgot some good
principles!
If you want to do something then start to create.
CREATE
Create a product. Create a service.
Create a solution.Create your dreams.
But most of all,
CREATE ART!
CONTENT
Create contentsthat connect andtell stories.
“Stop Writing about Everything.
So many brands create content and try to cover everything, instead of focusing on the core niche that they can position themselves as an expert
around. No one cares about your special recipe...
Find your niche, and then go even more niche.
JOE PULIZZI
COMMUNITY
And don't forget about your community. Not your clients, not your fans, but your community.
Read this guy’s book!
Seth Godin, Tribes
COMMUNICATE
It is so simple that you don’t needany quote, book or an impactful picture.
Just communicate with your community!
After all, you need to getto a single word...
CONVERT
5C
CREATE
COMMUNICATE
CONTENT
CONVERT
COMMUNITY
THANKS FOR READING!
ROBERT KATAIVisual Marketer &
Brand Evangelist @Bannersnack
@katairobi