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The Buzz12 The Buzz12 Digital Marketing Digital Marketing
ProgramProgram
About Buzz12About Buzz12
Helping companies and institutions create and execute digital marketing strategies since 2009.
Partner Phyllis Neill 20+ years’ marketing and management
Partner David Sher, 35+ years’ Co-CEO of AmSher
Clients include Brookwood Hospital, Vulcan Materials, Sirote, and Bedzzz Express, just to name a few.
Why social media?Why social media?“Soft” reasons:“Soft” reasons: The ways that people want to be
communicated with are changing!
Why social media marketing works for businesses.
◦ Size: FB close to 800 million people; 3rd largest country in world behind India and China (as of 11/3/10)
◦ People distrust “traditional” advertising and seek their friend’s opinions on purchases
◦ Word-of-mouth always been strong; now with social media, it’s exponential
Why social media?Why social media?“Hard” reason #1:“Hard” reason #1:
Helps you be found
Why social media?Why social media?“Hard” reason #2:“Hard” reason #2:
Engage prospec
ts
Why social media?Why social media?“Hard” reason #3:“Hard” reason #3:
Show off expertis
e
Why social media?Why social media?“Hard” reason #4:“Hard” reason #4:
Drive prospects to
your web site!
Our “magic funnel”!Our “magic funnel”!
Output:New clients!
Input:Right combination of digital marketing efforts
So what So what goes goes here?here?
Digital Marketing Campaign
ResearchStrategy
Social media
outsourcing
Blog/content
marketingE-newsletter
Sales training
Reputation Manageme
nt
Complete Digital Complete Digital Strategy! Strategy!
Digital Marketing Campaign
Research
ResearchResearch
ResearchResearch
Your brandYour competitionYour industryYour customersYour prospects
Digital Marketing Campaign
ResearchStrategy
StrategyStrategy
StrategyStrategy
Recommend WHERE to participate (Facebook, Twitter, Foursquare, blog, niche social media sites, etc.)
Editorial calendar for content
Digital Marketing Campaign
ResearchStrategy
Blog/Blog/content marketingcontent marketing
Blog/content
marketing
Blog/Content Blog/Content MarketingMarketingDevelopment and writing of a
blogArticle marketingWhite papersCase studiesOnline PR distribution
opportunitiesEmail autoresponder series
Digital Marketing Campaign
ResearchStrategy
Social media
outsourcing
Blog/content
marketing
Social media Social media outsourcingoutsourcing
Social media Social media outsourcingoutsourcingCustom branded social media
sitesOpt-in forms for E-newsletterFinding followersEngaging with followersUpdate & content publishing
Digital Marketing Campaign
ResearchStrategy
Social media
outsourcing
Blog/content
marketing
Sales training
Sales trainingSales training
Sales trainingSales training
We work with your business development staff on building their own followers in social media, leveraging the work we are doing for the company.
Linkedin trainingCoaching on CRM cycle and how
to put more prospects in front of our content management efforts to build “know, like, trust” in the “magic funnel”.
Digital Marketing Campaign
ResearchStrategy
Social media
outsourcing
Blog/content
marketingE-newsletter
E-newsletterE-newsletter
Sales training
E-newsletterE-newsletter
Most effective “pull together” of all content marketing efforts.
Non-salesy.Repurposing of best content from
period before.Drives non-social media
participants to your website and your blog.
Digital Marketing Campaign
ResearchStrategy
Social media
outsourcing
Blog/content
marketingE-newsletter
Sales training
Reputation Manageme
nt
Reputation Reputation ManagementManagement
Reputation Reputation ManagementManagementWe watch what is being said
about your brand.We respond to comments on
blogs and articles.We look for mentions on social
media and anywhere on the internet.
Can’t control negative press; CAN be aware of when it happens.
Buzz12 resources:Buzz12 resources:
Sign up for newsletter at our website, www.buzz12.com
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You can download this presentation at www.slideshare.net/buzz12
