Embed Size (px)
DESCRIPTION
Citation preview
Digital Credentials
We ideate. We debate. We converse. We engage. In a rapidly shifting, changing, buzzing virtual ecosystem, we ensure your part of the buzz
about us
background
comprehensive and extensive experience in
web technologies
Dedicated network of professionals all across
the country
10 member team readily scalable to 20 in a quick
TAT
diverse service offerings & expertise in the digital
media space
clients and partners
turn-key services• brand development & management• digital marketing & communication strategy• digital media buying & planning• search engine marketing & search engine optimization• social media marketing• online brand monitoring• market intelligence & insights• mobile marketing & solutions• interactive web design & development• analytics, database & content management
opportunity• dedicated team as an extension of business
services
how do you build brands online?
How do you involve your consumers in the dialogue?
How do you interact, engage and entertain?
Do you have the right tactics, tools toys & technology?
What should be your tone, voice & social persona?
If we ask the right questions firstwe surely will arrive at the rightanswers
Interactive and web 2.0 enabled Websites
E-commerce integration and adaptation
Robust CMS & CRM solutions
Web/SNS/mobile applications & widgets
Micro sites & WAP sites
Blogs and community development
3D & Animation
bricks and mortar
How can you tap into your consumer’s psyche & motivations?
What forms of media are your consumers most likely to consume?
What are they saying about or around your brand, product or service?
What is your competing brands doing online?
Effective & efficient processes todiscover, dissect & documentconsumer opinions,motivations, intentions
consumer insights & intelligence
online research & analysis
competition mapping & tracking
product development, testing & launch
target group definition & identification
Radian6 and SM2 to monitor social media trends
insights
How do you protect your brand’s image, identity, personality, initiatives and assets online?
What do you make of negative sentiments?
How do you deal with critics and commentators?
A real time 24*7process to track, report,address and resolveconsumer issues online
a comprehensive mechanism to ensure that a brand’s image, identity, personality, initiatives and assets are protected & portrayed in the right picture
monitor and track what is being said online
analyze how the visible information affects your brand, your reputation
influence the results by participating in the conversation and eliminating the negative
reputation management
who is an influencer?
how do you build meaningful dialogues and relationships with them?
how can you earn trust and be invited to the party?
Nurture and nourishrelations in the virtualworld
Digital PR
online outreach programs
relationship building & marketing
blogger networking & media relations
Word of mouth campaigns
influencer outreach
The old premises on which all marketing and communication strategies relied upon have been done and dusted
You cannot bank on automated software when dealing with human interactions, emotions and motivations
You simply can’t apply the same traditional models to measure reach, engagement and response
plunge into this dynamic world of proactive participation… we can help you chart the course
digital media consultancy
online marketing strategy
Digital road map planning
social media training: planning & workshops
strategy
What should be your content environment around your brand, service, product or category?
What messages will resonate with your target audience?
What communication is most likely to register? What should be your tone, persona and voice like?
There are plenty of useful resourcesthat can teach you about socialplatforms and tools, but they can’tteach you how to be social. We can.
content development
copy & advertising concepts
communication design & strategy
blogging, podcasting & webinars, whitepapers
communication
strategy & creative environment
single minded proposition
competitive insights
consumer insights
strong
processes technology
expertise
focu
s on
quali
ty
global market
perspective
the application of our methodology, key strengths and processes resulting in the most
effective strategies and creative environments for a brand in the digital space
approach
Creative Portfolio
www.gima.co.in
http://www.teachersachievementawards.com/ : Event Site
YES!: youth empowerment summit (launch Sep 2010)
IIFA Blog
TAA (launch Sep 2010)
IIFA 2011 (launch Oct2010)
Social Media Portfolio
IIFA
Caption It Winners
IIFA
Ozel Lifestyle
Dewar’s iPhone application
