Buzz marketing

Shot of adrenaline and a chaser of product

information

A great PR vehicle

Principle: not to use a specific media

Combines a wacky, jaw-dropping event

or experience

Event or activity that generates publicity,

excitement, and

information to the consumer

Buzz Marketing

Buzz marketing is always about surprising and delighting the customers

It aims at targeting and occupying all channels of communications in order to create a significant “noise” and therefore interest in the market place for consumers to talk about the product and try it.

You have to clearly Identify Your Target Customer

Make sure that your product has a unique, stand out quality that your competitor does not provide

Build Your Reputation

Create the "Buzz”

Moreover…

- +

Buzz Marketing and story telling

Communicating by telling a story instead of telling the advantages of the product or the service

Myths, Stereotypes etc…

xamples

2 billboards, one on top of the other, are bound to make

people talk

"Get a Mac" campaign

The best job of the world on Hamilton Island

• Queensland tourism agency• 75 000 €• Hired by the Australien governement to stay 6 month on the island and maintain a blog in order to show vidoes and pictures• 350 applications 1 hour after the ad

A very successful Buzz!

Buzz marketing

• Creating excitement buildup leading to talk in the street

• Focus: the talking about your promotion

• Mail, SMS and web are integrated in a multi channelcampaign

Viral marketing

• Get your audience to do marketing for you

• Focus: The spreading of your message

• Web is a key element

THANK YOU

Filiz Ö[email protected]

Sehit Muhtar Bey Cad. No 9 4th Floor 0212 256 45 80 [email protected]

Business

Buzz marketing