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A CASE STUDY OF
THE BUSINESS MODEL DEVELOPMENT FOR FREIGHT RAILWAY COMPANY
Wirania Swasty - Mohammad Hamsal
VALUE
PROPOSITION
CHANNELS
RELATIONSHIPS CUSTOMER
SEGMENTS
REVENUE STREAMS COST STRUCTURE
KEY
PARTNER
KEY
RESOURCES
KEY
ACTIVITIES
VALUE
PROPOSITION
CHANNELS
RELATIONSHIPS CUSTOMER
SEGMENTS
REVENUE STREAMS COST STRUCTURE
KEY
PARTNER
KEY
RESOURCES
KEY
ACTIVITIES
Tangible
rolling stocks and infrastructures, Railway system
Suppliers & providers
Directorate General of Railways
Intangible Machinist,
Ignasius Jonan Brand
Nine Building Blocks (Existing Business Model)
Source: Analysis, 2013 adopted from Osterwalder, & Pigneur, 2010
Strengthening Strategies Using Business Model Canvas
Offer-Driven
Source: Osterwalder, & Pigneur, 2010
Resource-Driven Customer-Driven
Multiple Epicenter-Driven Finance-Driven
VALUE
PROPOSITION
CHANNELS
RELATIONSHIPS CUSTOMER
SEGMENTS
REVENUE STREAMS COST STRUCTURE
KEY
PARTNER
KEY
RESOURCES
KEY
ACTIVITIES
Tangible
rolling stocks and infrastructures, Railway system
Suppliers & providers
Directorate General of Railways
Intangible Machinist,
Ignasius Jonan Brand
Source: Analysis, 2013 adopted from Osterwalder, & Pigneur, 2010
Big Picture Assessment
Blending the BOS Framework with the BMC
Source: Osterwalder, & Pigneur, 2010
Customized Service
Going Green
VALUE
PROPOSITION
CHANNELS
RELATIONSHIPS CUSTOMER
SEGMENTS
REVENUE STREAMS COST STRUCTURE
KEY
PARTNER
KEY
RESOURCES
KEY
ACTIVITIES
Suppliers & providers
Directorate General of Railways
Intangible Machinist,
Ignasius Jonan, Brand
Secure
Personal online profiles
Customized Service
Integrated logistic services,
Ground Handling
Green Operating
invest in assets
Business Model Innovation
“Offer-Driven” Source: Analysis, 2013 adopted from Osterwalder, & Pigneur, 2010
