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Business Model Development using the Business Model Canvas Short New business ventures work with a series of untested hypothesis. Lean startups fail fast, learn, adjust those hypotheses… they need to go beyond the traditional business plan format. The old ways of creating a business plan with the focus on the operating plan and financial plan don’t work today… the process is linear vs. iterative The Business Model Canvas, along with the Value Proposition Canvas, focuses on planning vs. the plan… and is based the latest thinking in Visual Languages and Design Thinking. Why? Because many times words just don’t work! Participants will learn how to build their business models in three stages: Napkin Sketch Elaborated Canvas and Business Case Canvas.
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Business Model Canvas Workshop
Domenick Celentano ● http://www.domenickcelentano.com/ ● [email protected]
Business Model Development using the Business Model Canvas
New business ventures work with a series of untested hypothesis. Lean startups fail fast,
learn, adjust those hypotheses… they need to go beyond the traditional business plan
format. The old ways of creating a business plan with the focus on the operating plan and financial plan don’t work today… the process
is linear vs. iterative
Business Model Development using the Business Model Canvas
The Business Model Canvas, along with the Value Proposition Canvas, focuses on planning vs. the plan… and is based the latest thinking in Visual Languages and Design Thinking. Why? Because
many times words just don’t work!
Participants will learn how to build their business models in three stages
Business Model Canvas Workshop
We will be developing our business models using 3 levels
• Level 1 - Napkin Sketch• Level 2 - Elaborated Canvas• Level 3 - Business Case
The Napkin Sketch
Level 1 Canvas Development• Concept Development
– Brain Writing• Product Market Fit
– Value Proposition Development– Empathy Map – Product Market Fit– Customer Segments
• Your Preliminary Pitch– Storytelling– From the Customer Perspective
Elaborated CanvasMarket Opportunity Analysis
• Market Segmentation and Size– Total Available Market– Served Available Market– Target Market
• Environmental Scan – Market Forces– Industry Forces– Key Trends– Macro-Economic Forces
• SWOT
• Canvas Development Updating– Customer Segments– Value Proposition– Channels– Revenue Streams
• Storytelling– From the Customer
Perspective– From the Company
Perspective– Techniques
Business Case Canvas
• Canvas Development– Test each hypothesis in each
element– Answer “How will you make
money”.
Examining Viability – Develop spreadsheet to
estimate business potential
• Develop Scenarios– A Canvas for each Scenario– This is the Primary Business
Model (Scenario 1)– Scenario 2– Scenario 3
• Spreadsheet– One for each scenario– Select one to support
Business Case
• Business Models and Business Plans – Use Business Case
outline to “sell” your idea to stakeholders
Business Model Canvas Workshop
Domenick Celentano ● http://www.domenickcelentano.com/ ● [email protected]
