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Business case for green building in the Middle East. Presentation in Doha, Qatar in April 2010.
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Jerry YudelsonYudelson Associates
April 2010
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Take-Aways
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Green Building Important for Carbon Reduction
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Life-Cycle-Cost Positive Solution
Buildings are the only Life Cycle Cost-positive solution
25% of total carbon solution can come from buildings, including homes, stores, offices, hotels, institutional buildings and other structuresChoosing GreenChoosing Green
Choosing Choosing GreenGreen
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Triple Bottom Line
Profit Financial return
Marketing & PR
Higher Productivity
Planet
Less carbon, waste and energy and water use
People
Job satisfaction
Healthy work environment
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Range of Proven Benefits
Absenteeism
Carbon Emissions
Energy Costs
Hospital Stays
WasteManagement Costs
Water UsagePerformance on School Tests
Retail SalesPer Square Foot
FactoryProductivity
Office Productivity
Occupancy Rates
Rental Rates
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Importance of Building Green
In the year 2035, 75% of U.S. buildings will be either new or renovated, vs. 2005.
For the Middle East the percentage is even higher.
McDonalds Corp. HQ
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Green Building Is Growing Rapidly
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Green Building Statistics
USGBC: 18,000+ corporate members
25,000 LEED registered projects (Jan. 2010)
4,000 LEED certified projects (Jan. 2010)
140,000+ LEED Accredited Professionals
OREGON
HEALTH & SCIENCEUNIVERSITY
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LEED Growth - Project Registrations
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Green Buildings Make Money Sense
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Business Case for Green
Financial/Economic Return
Risk management
Marketing and public relations
Productivity/health gains
Recruitment and retention
Sustainability concerns
Policy directives
Omnicom Media GroupDubai Media City
LEED
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Study Results
Energy Star Buildings vs. Peers
$26/m2 rent premium 3.6% higher occupancy Selling for $66/m2
LEED Certified Buildings vs. Peers
$122/m2 rent premium 4.1% higher occupancy Selling for $1870/m2
more!
Clinton Presidential Clinton Presidential LibraryLibraryArkansasArkansas, , LEEDLEED
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Marketing and Public Relations
QSAS, Emirates LEED
Ideal tool
500 GCC projects registered under US LEED
Save energy, water, waste disposal costs
Create green brand
Low-cost options availablePacific Controls, Dubai
1st LEED Platinum Building
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Most costs are “people costs”
Studies show 3-7% gain in workplace productivity
A 1% gain in productivity pays all the energy bills
A 10% gain in productivity pays for the entire building (or the technology)!
Productivity Counts
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Green Branding
LEED-CI ideal tool
Certify interior fit-out
Save energy, water, waste costs
Example: ABN AMRO, LEED Gold, Dubai
Payback possible within one year!
Low-cost green option
LEED-CI Gold Office, Dubai
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Greening Existing Buildings: The Next Big Challenge
Over 4,100 LEED-EB buildings registered
2,100 in 2009 alone!
Also major renovations
Hines Postquartier Stuttgart, Germany
26,000 sq. meters
9,800 sq.m. retail
Hines, Stuttgart, LEED Core and Shell Gold Pre-
certification
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What Does This Mean Here?
Green certifications add value
Large global companies want green office space
Save on energy, water, costs
Payback within 1-2 years
Prevent value erosion
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Urban Water Use
• Urban water concerns are likely to increase
• Good design & practice can reduce water use +50% in buildings
• Retrofits can reduce water use 35% to 75%
• Australia is the case study, the testing ground– 150 liters/capita/day– U.S: 150 gallons/cap/day!
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Water Design Standards
• Control irrigation/cooling tower water use
• Look at entire water cycle– Match quality with use– Gray water for cooling
• U.S. good practice– 600 l/m2/year
• Australian best practices:– 400 l/m2/a
• No cooling tower
• German averages:– 200 l/m2/a
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The Future is Green, But…
If you want to score, run to where the ball is headed, not to where it is.
Ask yourself: how green will the built environment be in 2015? What will be the New Normal?
Non-performing green buildings will pay a penalty in that market!
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Jerry YudelsonYudelson Associates
April 2010
THANK YOU!