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Driving Growth Through Content Marketing & Social Media
Anthony QuigleyFounder & Director@AnthonyQuigley@dmigroup
Growth Challenges2008 - 2016• Transition: Training Company to Certification Body
• Reach: How To Drive Global Reach
• Money: (Limited) Budget Management & Maximisation
• Audience: Finding & Engaging With Our Target Market
• Time: (Limited) Resource & Time Management
Overcoming Growth ChallengesUsing Digital & Social Media
CreateandShareGreatContent
Create and Share Great Content
CreateandShareGreatContent
HOW STRONG ARE YOUR DIGITAL
MARKETING SKILLS?
Take our Diagnostic and benchmarkyour skills against your colleagues
and the industry
TestYourDigital.com
Channels
• Create a Compelling Profile: @username, be on-brand, make your bio count
• Target Potential Customers: acquire relevant following, be organised, stay alert
•Nurture: stay on schedule, stay on message, be responsive, be original
•Make It Easy to Shareclicktotweet, buffer, hootsuite, kingsumo, etc
•Optimise Your Profile:customise your headline, add assets, add contact details, get recommendations
• Connect & Prospect: people you know, use advanced search, understand boolean search, use sales navigator, be personal
• Engage: engage with groups, use linkedin pulse, keep your status up to date
• Keep Fans Engaged:establish a unique and interactive propostion through content, competitions, surveys
• Target Your Message: use facebook insights to understand your audience
• Advertise: facebook is a very targeted advertising platform
• Centre Around Story, Not Sale
•Make it The Best 30 Seconds, Ever!
•Don’t Be Boring and make is Shareable!
•Optimise for Search (Use Tags)
• Educate
Key TakeAways• Create Relevant and Tailored Content In House • Have Others Create Relevant and Tailored Content for You• Distribute to Relevant Audiences• Drive Outreach Efforts to Key Social Influeners• Depending on industry: Engagement Platform, Not Conversion
Platform – Get Them to a Gate or Into a ReMarketing Campaigns• Conversion is Nirvana; But Ensure You Have Great Measurement
and Tracking• Employ Dedicated Resource(s) • Be Consistent
Key Insights• Founded 2008•Digital Marketing & Digital Sales, Training &
Certification•Working With Partners Across 70 Countries•Driving Digital Thought Leadership•Most Widely Taught Digital Marketing Syllabus,
Globally•Working With MNC’s To Define The Digital Sales
Professional• Business Doubling Year on Year