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www.servicedeskinstitute.com
Building a Business Case for
Service Desk Certification David Wright – January 2014
Surprise | Delight | Inspire
www.servicedeskinstitute.com
Surprise | Delight | Inspire
Introduction
David Wright, Service Desk Institute
Director of Professional Services
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Surprise | Delight | Inspire
Agenda
Service Desk Certification
Building a Business Case for SDC
Reasons to Invest
The Certification Experience
Q&A
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Surprise | Delight | Inspire
SDI Service Desk Certification
So what do we know? Your turn!
What do you know about Service
Desk Certification?
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Building a Business Case for SDC
Before you start writing…..
Analysis of the situation that’s led to the
proposition or initiative.
Situation, key drivers, opportunity, return on
investment articulated.
Requirements, resources, expectations on return
on investment, time lines, key stakeholder mapping.
Data to support the business case. Financial data, historical data, industry analysis, forecasts, case studies, benefit mapping.
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Surprise | Delight | Inspire
Building a Business Case for SDC
Executive Summary…
Business Strategy: Compliment strategy, prime drivers, vision,
values, propositions, mission, strap line or dreams.
Current situation: High level issues, risks to the business,
Improvement opportunities.
Recommendation: Outline recommended option with
key business benefits. Link benefits to the strategy drivers.
Implementation plan: Who will be leading the implementation
with an approximate idea of time scales for implementation.
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Building a Business Case for SDC
As Is…
Strategic: Current strategic approach to support the
provision of service? Risk of the service desk not being
seen as strategic
Financial: Current cost of the provision of the Service Desk &
cost of incidents.
Architectural: Current technical and facilities
environment. The increased costs and risk.
Human Resources: Current support structure and skill levels. Skill
gaps or manpower issues increase costs or risk.
Quality: Current quality metrics and measured
performance against them..
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Surprise | Delight | Inspire
Building a Business Case for SDC
Recommended Option…
Strategic: Expand on the business
strategy goals, How the initiative will
contribute to strategic business
objectives.
Financial: Expand on how much the recommendations it will cost
but also identify how much the anticipated savings will be.
Architectural: Expand on the benefits gained by rationalisation
toolsets, support tools or improved working environment.
Human Resources: Expand on the
benefits. Higher skilled, more
motivated employees with continuous
professional development common place.
Quality: Expand on how you will
target and measure your new
Desk
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Building a Business Case for SDC
Implementation…
Who: Outline the accountabilities for the project .
The key stakeholders, Project Manager, and those
who will responsible, accountable, consulted and
informed?
What: Outline the budget for the accreditation including costs. Remember
costs are spread over a 2-3 year period with incremental benefits.
When: Outline the project timeline. Chart the prospective improvement
journey with key millstones and clear deliverables at each milestone
How: Outline the risks and how to mitigate them along with
expectation around governance and communication plans
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Reasons to invest
Benchmarking, tools for
improved quality of services.
Marketing the Service Desk internally and externally.
Make the right priorities to improve
customer satisfaction and
advocacy.
Improved attrition and
motivated people saving
cost of hiring
Protection from managed service
outscoring decisions. Proving the
capability fits the long term businesses
needs
Highlight service excellence and gain
industry recognition of your service
commitment
To provide a clear and measurable set
of benchmarks for your Service Desk
operation Increased transparency to find areas of
improvement and
efficiencies.
Opportunity to evaluate the end
the end service lifecycle across
the support chain to drive further
value
To measure and improve service
effectiveness and maturity against the
globally recognised Certification
standards
To demonstrate to your customers and
competitors that our support operation is
truly dedicated to best practice
A differentiator supporting new business wins
To build trust, confidence and
credibility
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The Certification Experience
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Thank You!
21 High Street
Green Street Green
Orpington
Kent
BR6 6BG
01689 889100
@sdi_institute
Q&A