© 2010 Ariba, Inc. All rights reserved.

Stop, Collaborate & Listen:Ariba’s Social Media

Justin Fogarty

What is Ariba doing?

• Customer community• LinkedIn Groups• YouTube• Twitter• Facebook

No, no, what are we actually DOING?

Creating content Facilitating discussions

Creating Content

© 2010 Ariba, Inc. All rights reserved. 4

YouTube Interviews• Short & Sweet• Ask questions they can answer• Quick turn around• CC = SEO

Creating Content

© 2010 Ariba, Inc. All rights reserved. 5

Video Lessons Learned

© 2010 Ariba, Inc. All rights reserved. 6

• Do it• You’d be amazed• Sound quality matters• Talk to a human• Evangelize

Facilitating Discussions

© 2010 Ariba, Inc. All rights reserved. 7

LinkedIn Groups• Industry not

Ariba• Open & Fair• Online/Offline• >21k Members• Monthly calls