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This presentation talks about ingredients that make a brilliant marketing campaign. It also points out some of the best marketing campaigns wooed consumers in the Indian market and abroad.
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Marketing and Branding Activities: India and Abroad
BRILLIANT MARKETING CAMPAIGNS
Ingredients of Brilliant Marketing
Low predictability and high attention spans
Right mix of creativity, business insight, a well thought out implementation plan
Believability; provide substantial evidence
A good story; focus on content
Give your promotion a shelf life; make it stay on the radar
TNT: A Dramatic Surprise on a Quiet Square
To launch the high quality TV channel TNT in Belgium they placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text “Push to add drama” invited people to use the button. And then they waited…
Video on YouTube
Coca Cola
From the streets of Paris to the villages of Western Africa, Coca-Cola is everywhere.
But when the drink was first introduced, it only sold 9 glasses per day
How did the little company from Atlanta become the world's most popular soft drink?
Brilliant marketing and customer engagement
Some of its recent campaigns follow:
Coca Cola: Reasons to Believe
Video on YouTube for campaign aired in India.
Coca Cola: Coke Studio
Coke Studio is a confluence of music genres
Pakistani and Indian versions adapted from the original Brazilian show named ’Estúdio Coca-Cola’
Has been successful in driving consumer engagement towards the brand
Videos on YouTube
Coca Cola: Thanda Matlab… Aamir Khan
Yaara da tashan on YouTube
Thande ka tadka.. Paanch… on YouTube
Pepsi: Change the Game
Change the game ad with Ranbir Kapoor on YouTube
Amul: TVC, Print and Outdoor Ads
Mero Gaon Katha Parey on YouTube
Amul… The taste of India on YouTube
Amul print and outdoor ads on Amul Website
The Hindu vs TOI
Times of India hit at The Hindu with this ad.
Revenge is the purest form of emotion. The Hindu hit back with 3.
Ad campaign 1.
Ad campaign 2.
Ad campaign 3.
Surf Excel: Daag achche hai
Kid beats a water puddle. Video on YouTube
Kid acts like a dog. Video on YouTube
Airtel
Har ek friend jaroori hota hai
Video on YouTube
Happy Dent- White
Chewing gum for a sparkling smile
Video on YouTube
