26
BRANDING ONLINE

Branding online

Embed Size (px)

DESCRIPTION

 

Citation preview

Page 1: Branding online

BRANDING ONLINE

Page 2: Branding online

Linc

BRANDING

Page 3: Branding online

Linc

YES

Page 4: Branding online

Linc

Costs

Value

Page 5: Branding online

Linc

A Promise

Page 6: Branding online

Linc

Page 7: Branding online

Linc

Passive

Active

Page 8: Branding online

Linc

Strategy

Expression

Page 9: Branding online

Linc

Behaviour

Visually

Messaging

Page 10: Branding online

Linc

• Distinctive• Memorable• Flexible• Adaptable• Contemporary• Durable• Pleasing

Page 11: Branding online

Linc

In the head of the consumer

Page 12: Branding online

Linc

Market Intelligence

Page 13: Branding online

Linc

Online

Page 14: Branding online

Linc

No impact on definition

Page 15: Branding online

Linc

Online businesses vs

Online channel

Page 16: Branding online

Linc

• Ease of use• Relevant features• Response times• Reliability• Currency• Pricing• Consistency• True of voice

Page 17: Branding online

Linc

• Consistent repetition• Interface representing the brand• Use of technology• Colour reproduction

Page 18: Branding online

Linc

• Website- engaging – interactive,

sticky- correct information –

instantly updatable- has a purpose, website

business plan

Page 19: Branding online

Linc

• EDM- segmented, dynamic based

on attributes- relevancy, based on opt-in- timely, based on user stats- measure return on

investment, relate this back to brand

Page 20: Branding online

Linc

• Social media- monitor first (listen)- deduce appropriate

communication- have a strategy (reason

and plan)- measure results

Page 21: Branding online

Linc

You need a success plan

Strategise Create Engage Monitor MeasureResearch

Page 22: Branding online

Linc

• User behaviour- are people interacting,

such as retrieving information?• Measure engagement

- are people responding

accordingly?• Measure sentiment

Page 23: Branding online

Linc

Everyone

Page 24: Branding online

Linc

Some Tips

Page 25: Branding online

Linc

• Online in the plan• Monitor and respond• Test before use• Visual consistency and coordination• Message consistency and

coordination• Behaviour consistency and

coordination

Page 26: Branding online

THANK YOU(for not going to sleep)