HelpingBrand Change Agents Achieve their Ambitions

David TaylorFounder & Managing

Partner

12th September 2008

Fast facts

Founded in 2001

Now a network of 8 senior brand coaches

Partnership model: each partner owns and runs their business

Based in London, Amsterdam, Buenos Aries, Mexico City....

.... but work globally: Europe, USA and Asia

One service: brand-led growth

What we do Help "brand change agents" achieve their ambitions: CEOs or Marketing Directors, often in

challenging new roles

Support in transforming their businesses through creating brand-led growth

Working with their team to create an inspiring brand vision and growth ideas to make it happen, both innovation and core renovation

Personal service from senior coaches Coaches with 15-20 years experience

Each coach leads only 2-3 projects at a time: deeper, longer, more personal relationships

A pair of partners work on bigger projects

Founders/Partners

Directors

Managers

About David Taylor Founder and Managing Partner

"One of the world's 50 most important marketing thinkers" (Source: CIM)

Clients include Unilever, Tesco, Jordans, BBC, RSA and T-Mobile

Author of 5 books: “The brandgym", “Brand Stretch", "Brand Vision", "Where's the Sausage?" and "Grow the Core". Writes one of Europe's Top 10 branding blogs, and articles for The Marketer, Brand Strategy, Marketing, The Guardian and Market Leader

21 years in branding: prior to the brandgym, ran the Paris office of Added Value (now part of WPP), after beginning in brand management with P&G and getting an MBA from INSEAD.

Growth stories Brand vision and innovation roadmap, to help transorm a

technology-led business into a consumer-led one

Corporate brand transformation to differentiate from the "sea of blue" in insurance: brand vision, architecture, culture, service innovation

"Bottling the brand magic" of Britain's best business, and how to evolve it over the next 3 years

Brand positioning and architecture, driven through into a re-launch mix: design, communication, renovation

Product portfolio and growth strategy, in a "culturally sensititive" way for this creative, dynamic business

Brand portfolio strategy and positioning for the healthy dairy business of Russia's biggest FMCG company

Growth stories "The brandgym helped us create an inspiring brand vision, but

also an 8 quarter innovation roadmap. This focused us on fewer, bigger ideas, changing the way the whole business works. The engagement and alignment of the team have been transformed." Phil Chapman, CMO

"We picked the brandgym over much bigger agencies because of their hands-on, personal service and top-notch thinking. They inspired and guided the board to create a new brand vision and architecture, and helped transform RSA from a product-led to brand-led organisation." Gordon Henderson, Brand and Strategy Director

There's no better company to supercharge your brand thinking. They challenged us to think about the bigger, longer-term brand issues. We came out of the process with several important initiatives that we are already implementing." Lance Bachelor, Marketing Director

"We were under pressure to deliver results fast when we hired the brandgym. Their "hothouse" process took us and our partner agencies from a standing start to a sharper positioning, simplified architecture and revamped marketing mix in just 12 weeks." Carol Welch, Marketing Director

Why brand change agents hire us

Speeds up the process, forcing team to set and hit deadlines

Challenge and inspiration to supercharge their team's thinking and ideas

Expertise in process design and facilitation to build team energy and alignment

Category & brand expertise

Selecting/leading the team

Co-creation & ownership of strategy

Implementing the action plan

Your team

“Building strategy & innovation with you, not for you”

“Mental sparring partners”

Brand vision experience on 100+ projects, across sectors

Process design: team journeys to build energy

Facilitation

brandgym

Coaching, not consulting

Ideas, ideas, ideas No management means time for R&D

6 books, and one of Europe's Top 10 branding blogs

A rich source of inspiring cases and models to help frame thinking

Team Journey: example

1. INSIGHT 2. IDEAS

- Kick-off- Insight mining

- Stakeholder interviews

- Fresh insight

- VISION WORKSHOP:

. Insight springboards . Future vision

exercises

Weeks 1-3 Week 4

5. DELIVER

- Implementation by

brand/agencies- Possible "100 Day Workshop"

Week 12+

3. EXPLORE

- Bring to life the ideas

- Consumer exploration

Week 12

4. ACTION

- ACTION WORKSHOP

. Finalise brand vision

. 8 Quarter plan: "Brand Chapters". Pre-briefs for mix

Weeks 5-11(inc. consumer work)

Summary: brandgym on a page A network of 8 senior brand coaches

Helping ‘brand change agents’ achieve their ambitions, by creating an inspiring brand vision and ideas to make it happen

Leaders in brand thinking: 6 branding books, one of Europe's top 10 branding blogs, regular conference speaking, numerous articles in leading publications

Track-record with top companies including Tesco, Unilever, Mars, Nokia, Cadbury, Danone and the BBC

Contact

brandgym worldwide

David Taylor

134 Felsham Road

London SW15 1DP

United Kingdom

M: + 44 (0) 77 89 20 25 64

T: + 44 (0) 208 785 6760

F: + 44 (0) 208 785 6761

E:david@thebrandgym.com

W: www.thebrandgym.com

Blog: www.brandgymblog.com