Brand Innovation by Peter Fisk

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Innovating your brand - purpose, concept, solutions, experiences, extension, optimisation - for profitable growth. For more info contact peterfisk@peterfisk.com

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  • peterfisk@peterfisk.com theGeniusWorks.com @geniusworks +genius
  • Brands are not just about Brands today are more about Image Aspiration Promise Experience Difference Resonance Values Spirit Old new Consistent Coherence Awareness Participation Personal Shared Engaging Enabling Like Love Relationship Movement
  • Frame innovating the brand purpose Create innovating the brand concept Resonate innovating the brand story Cluster innovating the brand solution Enable innovating the brand experience Connect innovating the brand relationship Extend innovating the brand range Optimise innovating the brand portfolio Impact innovating the brand value
  • Frame innovating the brand purpose
  • Brands are about products and companies. Brands are about people and passions.
  • Seeing things differently Thinking different things Customer broader view Business Your narrow narrow view view You Customer
  • Whats your inspiring purpose? To refresh the world. To inspire moments of optimism and happiness. To create value and make a difference." To bring inspiration and innovation to every athlete* in the world (*If you have a body, you are an athlete). We add sparkle to people's everyday lives."
  • Whats your inspiring purpose To be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online. We delight customers worldwide through four actions We define innovation. We create experiences. We live responsibility. We shape Audi" To be the worlds most respected and successful designer, manufacturer and retailer of the finest jewellery committed to obtaining precious metals and gemstones, and crafting our jewellery in ways that are socially and environmentally responsible."
  • Frame innovating the brand purpose Create innovating the brand concept
  • Brands are labels of identity creating image Brands are real experiences enabling more
  • Renova
  • Being Becoming Doing Belonging
  • Redbull
  • Frame innovating the brand purpose Create innovating the brand concept Resonate innovating the brand story
  • Brands drive awareness with mass advertising Brands enable resonance with real-time stories
  • Persil dirt is gooda
  • Influence points Old Marketing Make aware Sell New Marketing Engage Enable more Amplify
  • Oreo
  • Frame innovating the brand purpose Create innovating the brand concept Resonate innovating the brand story Cluster innovating the brand solution
  • Brands are innovated by product function Brands are platforms to innovate business
  • IBM Smarter Planet
  • Brushed Steel Black t-shirts App Store Genius Bar Apple store Apple .com Mac Book iOS 99c Think different Most valuable brand Colour Made in California Music iTunes Apple logo Brand reputation Most valuable company iPhone iPod iPad Steve Jobs
  • Brushed Steel Black t-shirts App Store Genius Bar Apple store Apple .com Mac Book iOS 99c Think different Most valuable brand Colour Made in California Music iTunes Apple logo Brand reputation Most valuable company iPhone iPod iPad Steve Jobs
  • Apple made in California
  • Frame innovating the brand purpose Create innovating the brand concept Resonate innovating the brand story Cluster innovating the brand solution Enable innovating the brand experience
  • Branded experiences focus on selling Branded experiences focus on enabling
  • Lulelemon
  • Lulelemon
  • Sell Product s $ Deliver Services $$ Enabling Experiences $$$$$
  • Umpqua Bank
  • Frame innovating the brand purpose Create innovating the brand concept Resonate innovating the brand story Cluster innovating the brand solution Enable innovating the brand experience Connect innovating the brand relationship
  • Brands seek to build relationships with people Brands seek to build relationships between people
  • Customers trust cusyomers
  • Customer Customer Customer Customer Brand facilitator Customer Customer Customer Customer
  • Movements nike women
  • Frame innovating the brand purpose Create innovating the brand concept Resonate innovating the brand story Cluster innovating the brand solution Enable innovating the brand experience Connect innovating the brand relationship Extend innovating the brand range
  • Brand architecture of diverse separated brands Brand architecture built around bigger ideas
  • Virgin
  • Virgin
  • brand extension
  • Dove
  • Diagram
  • Frame innovating the brand purpose Create innovating the brand concept Resonate innovating the brand story Cluster innovating the brand solution Enable innovating the brand experience Connect innovating the brand relationship Extend innovating the brand range Optimise innovating the brand portfolio
  • portfolio analysis Revenue Economic profit Brand A Value creators Brand B Brand C Brand D Brand E Brand F Brand G Value destroyers
  • VW Group
  • Frame innovating the brand purpose Create innovating the brand concept Resonate innovating the brand story Cluster innovating the brand solution Enable innovating the brand experience Connect innovating the brand relationship Extend innovating the brand range Optimise innovating the brand portfolio Impact innovating the brand value
  • Brands results measured by revenue, share Brand results measured by profit, potential
  • Brand value impact Market cap $ Brand adds value Brand adds value Brand adds value Brand adds value Current business value Connect Extend Cluster Enable Value creators Frame Create Resonate Brand innovation Optimise Potential business value
  • Moonshots
  • Moonshots Why go for 10% When you can have 10x
  • brandlab brand innovation How to innovate How to innovate the brand? the brand? Innovation
  • Be bold Be brave Be brilliant
  • GAMECHANGERS Next generation strategies for brands and innovation Gamechangers: Are you ready to change the world? is the next book from Peter Fisk Are you ready to change the world? The new breed of market leaders think and act differently. They fuse digital and physical, global and local, ideas and networks. They win by being smart, fast and connected rather than through scale and efficiency. They embrace all the new business tools - from empathetic design to disruptive technologies, social media to sustainable innovation bringing them together for more impact. These are the building blocks for you to come a gamechanger too. Human customer-driven, human-centred emotionally-engaging business Creative design and innovation, to think bolder , different and better Networked built around networks and partnerships of supply and demand Social social media and online communities, but local and tribal too Participative crowdsourcing, co-creating, collaborating with customers Responsible doing better by doing good, socially and environmentally Explore and collaborate with the work in progress at www.Gamechangers.pro
  • ACCELERATING GROWTH Engaging your people in a future vision developing a new business strategy driving creativity and innovation developing a new brand solving a complex problem fast building your team strategy, brand and innovation consulting We develop the right approach for your business, working collaboratively to achieve your objectives better, faster. We combine a wide range of processes and tools, insights and ideas, people and partners Gamechanging strategies Collaborative discovery Possibility focused Leadership teams 3 intensive days Innovative solutions Deep insights, big ideas Customer experiences High energy workshops 8-12 day projects Brand blueprinting Portfolio and architecture Essence and propositions Experience delivery 15-75 day projects peterfisk@peterfisk.com www.theGeniusWorks.com
  • MARKET MAKERS peterfisk@peterfisk.com www.theGeniusWorks.com seeing things differently, thinking different things +genius
  • Genius = INSPIRING IDEAS + PRACTICAL ACTION Strategic consulting Exploring your biggest challenges and opportunities, developing smarter strategies and innovative solutions for implementation and profitable growth. Customised approaches, built around these proven formats: Fit and focused on the future fast Future Fast, intense process helping executive teams rethink purpose and strategy in a fast changing world, and then to refocus and reinvent the business for the future. Recent clients: Cinnamon, Vodafone Smarter, faster innovation Innolab Accelerated and collaborative three phase process exploring insights, designing concepts and delivering innovative solutions for market success. Recent clients: Savola Foods, Turkcell Building a better brand Brandlab Developing or extending your brand for a better future, based on purpose and relevance, differentiation and identity, experience and effective delivery. Recent clients: Aeroflot, Philosophy Developing customer propositions myworld Developing fresh, distinctive value propositions for each target audience, building on the brand to engage customers and deliver better solutions. Recent clients: TeliaSonera, Visa Europe Optimising your business portfolio optima Exploring your biggest challenges and opportunities, developing smarter strategies and innovative solutions implementation and profitable growth. Recent clients: Microsoft, Pinar People development Developing people to think different and act smarter in the new business world, from summits and seminars, to practical workshops and retreats, the content and experience is designed around your people: Inspiring one-day mas